Our team’s years of experience allows us to build and manage successful media campaigns.

The company is a diverse mix of individuals with varying backgrounds and professional experience that share a common goal to innovate, create value, and deliver topline results for our client partners.

Headquartered in Burlington, Wisconsin (one hour north of Chicago) the agency also has a media services office in Los Angeles, California and a media distribution and operations center in Milwaukee, Wisconsin.

Meet The Team

Frank Cannella
Chairman & Founder
Rob Medved
Tony Besasie
Mike Hennen
Senior Vice President & CFO
Bill Raymond
EVP, Director of West Coast Operations
Peggy Gobel
SVP, National Cable Media
Steve Schachter
VP, Business Development & Dist...
Christi Anderson
VP, Media Innovations & Growth Initiatives
Caitlin Haire
VP, Business Development
Louis Tasso
Account Director
Maureen Gabriel
VP Long-Form Media, National Networks
Jim Radmann
VP, Network Operations Center
Jozlyn Torres
Human Resources Manager
Ankeet Shah
VP, Information Technology
Brandon Fenner
Media Director, Sr. SF Media Buyer
Eli Hartman
Account Director
Mike Rodriguez
VP, Group Director, Short-Form
Makia Yagodich
VP, Analytics
Amanda Davis
Director of PBM Client Services

What people say about us

  • Of all the agencies I deal with, I have never had a better experience than I’ve had working with Cannella Response Television. They set the bar for what a direct response agency is supposed to be. There is always someone to assist me - no matter what. Their media buyers possess a unique ability to be both aggressive in pursuing media time, but also smart in making sure that time works for their clients. Ultimately whenever I have a piece of business, CRT is who I go to first.

    - Matt Eisenberg, ​Account Executive - Long Form, CBS National Sales

  • Cannella Response Television has a well-established and long term presence in the top tier of long form agencies that we deal with on a daily basis. Whether working with their management, buying teams, or accounting/support staff, we are extremely confident that we’ll receive efficient, accurate, and honest communication.

    - Chris King, ​Sales Manager, FOX Station Sales

  • Cannella is dedicated to being a leader in the industry. I find their broadcast buying team to be experienced, professional, and most importantly a pleasure to work with. They are a valued longtime client with a track record of honest business ethics not always found in the long form industry.

    - Brad Day, ​Director Paid Programming, Cox Reps

  • “We’ve always heard so much about Cannella’s PI but had no idea how strongly they could perform right out of the gate with our paid media until we saw it for ourselves.”

    - Rhonda Tate, ​VP of Direct Response at Positec Tool Corp

  • Communication with CRT is something I look forward to; they force us to work hard and negotiate strong. The CRT team is comprised of consummate professionals; their staff is reliable in dotting all their “i’s” and crossing all their “t’s”. And above all, CRT understands the value of relationships with their vendors; it is relationships that puts CRT at the top of our list.

    - JoAnn Levey, ​​Senior Vice President, Network Long Form Sales, ION Media Networks

  • If I had to fashion an agency from the ground up, it would look just like Cannella Response Television. The professionalism and personality of the agency truly trickles down from the top echelons and branches out to every facet of the company. They buy tough, work hard, and have fun doing it. Any direct response company in need of a successful media campaign, should look no further than Cannella. In a land of excitement, Cannella is our Superman. We are extremely proud of our partnership with them!

    - Shane Marquette, Account Executive, ABC National Television Sales​

  • “I can always count on the team at Cannella. The long-form knowledge and experience they’ve built up over the years is invaluable to our success.”

    - Christine Adams, Senior Media Director at Gaiam

  • “When we work with Cannella we know our product is in great hands. They know the DR media business inside and out.”

    - Keith Mirchandani, President & CEO at Tristar Products, Inc

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