Analysis That Ensures Success

Performance based media delivers real-time measurement and feedback.

Reporting and Data

Proper tracking, reporting and analysis are critical to take advantage of performance based media’s real-time measurability features and to maintain proper accountability for each client’s media expenditures. Given the level of data complexity in today’s advertising environment, Cannella uses sophisticated BI and data management tools to perform advanced and ad hoc analysis. This further provides us the ability to develop customized reporting that can include third party data and client supplied metrics via API ingestion. 

In addition to the tools we employ to better understand our first-party data, we also subscribe to and employ syndicated research to cover both competitive landscapes and psychographic profiling. Cannella account teams and BI staff track and analyze category and competitive spend and frequency for a variety of attributes to provide us with a full understanding of the marketplace and media planning insights. In order to gain better understanding and to build a more robust profile of the target consumer, Cannella also utilizes syndicated research to identifying consumer behavior and media habits. By utilizing this, we are able to identify high-indexing target segments by demographic, geographic and media-usage habits.

…With a Personal Touch

We believe that true partnership is demonstrated through accountability and subscribe to the premise that we are not successful if our clients are not successful. Through our dedicated account team, high-touch media management and buying clout, we are committed to making our success a byproduct of yours.

What people say about us

  • The Cannella Response Team is always there when we need them.  They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something.  They have been great to work with. 

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    Steve Proetz

    ,

    General Manager, CarShield

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.

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    Anjali Mirchandani 

    ,

    Tristar Products

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.

    -

    Mike Stephens

    ,

    Sales Manager at CBS Television Station Group 

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.

    -

    Tim Dowd

    ,

    Account Executive, Direct Response, Turner Entertainment & Sports

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