Analysis That Ensures Success

Performance based media delivers real-time measurement and feedback.

Reporting and Data

Proper tracking, reporting and analysis are critical to take advantage of performance based media’s real-time measurability features and to maintain proper accountability for each client’s media expenditures. Given the level of data complexity in today’s advertising environment, Cannella uses sophisticated BI and data management tools to perform advanced and ad hoc analysis. This further provides us the ability to develop customized reporting that can include third party data and client supplied metrics via API ingestion. 

In addition to the tools we employ to better understand our first-party data, we also subscribe to and employ syndicated research to cover both competitive landscapes and psychographic profiling. Cannella account teams and BI staff track and analyze category and competitive spend and frequency for a variety of attributes to provide us with a full understanding of the marketplace and media planning insights. In order to gain better understanding and to build a more robust profile of the target consumer, Cannella also utilizes syndicated research to identifying consumer behavior and media habits. By utilizing this, we are able to identify high-indexing target segments by demographic, geographic and media-usage habits.

…With a Personal Touch

We believe that true partnership is demonstrated through accountability and subscribe to the premise that we are not successful if our clients are not successful. Through our dedicated account team, high-touch media management and buying clout, we are committed to making our success a byproduct of yours.

What people say about us

  • The Cannella Response Team is always there when we need them.  They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something.  They have been great to work with. 

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    Steve Proetz

    ,

    General Manager, CarShield

  • For over 5 years we have had the privilege of having Cannella as our media partner.  From day one they treated our business like it was their own.  Not only are they incredibly good at what they do, they are creative thinkers, smart analysts and truly great people to work with.  This combination has single-handedly driven the success of many of our campaigns.  They are a truly valuable partner and we are fortunate to have them as part of our team.

    -

    Lindsay Hendricks

    ,

    Sr. Media Manager, Positec Tool Corporation

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.

    -

    Anjali Mirchandani 

    ,

    Tristar Products

  • The Cannella Media team is always nimble when it comes to adjusting directions based on our requests. They are continually willing to be proactive when they encounter a problem in order to maximize our budget. Cannella is always responsive to our needs and are a pleasure to work with.

    -

    Paul Buss

    ,

    Owner, Original Grain

  • Cannella has been extremely helpful for us to launch our first campaign in U.S market. Their experience and knowledge definitely accelerated our success.  

    -

    Hironori Sobata

    ,

    Privee Solomon

  • The Cannella team is fully dedicated to the success of their clients. Whether we're running heavy budgets or nothing at all, we always get the same level of outstanding analysis and support.

    -

    Jake Malanoski

    ,

    Director of Customer Acquisition, Green Chef

  • We work with several teams at Cannella and each and every team member is experienced and knowledgeable. They turn around proposals on tight timelines and are dedicated to helping their clients succeed. The Cannella teams are a pleasure to work with, and we can always count on them to help us launch successful media campaigns!

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    Fiona Tang

    ,

    DR-HO’S

  • I have had the pleasure of working with Cannella Response Television for many years. They are highly knowledgeable, friendly, professional and above all, they operate with a great deal of integrity.  They are a terrific company to work with and are an integral partner in our success.

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    David Jacobs

    ,

    Director of Media Buying, Time Life / Direct Holdings Global

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.

    -

    Mike Stephens

    ,

    Sales Manager at CBS Television Station Group 

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.

    -

    Tim Dowd

    ,

    Account Executive, Direct Response, Turner Entertainment & Sports

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