Innovation

Committed to remaining at the forefront of media innovation.

We are committed to remaining at the forefront of media innovation, investing heavily in our network operations center, data analytics and business intelligence group, as well as devoting research and development dollars to emerging technology. Cannella is always working on new tools and seeking creative ways to build clients’ brands and generate more sales transactions more efficiently and cost effectively. That will never change.

Cannella was an industry vanguard in creating dedicated shopping channels for CPA advertising, which is now a significant part of nearly every performance marketers’ media mix. We offer our clients three distinct SSP media platforms with guaranteed performance, including Nielsen rated media at locked-in CPMs. Cannella is also delivering our advertisements through a proprietary IP system, which distributes to media outlets faster and more efficiently to capitalize on market trends. 

Looking into the future, the company is continuing to explore various emerging methods of leveraging the latest technologies in content distribution and the convergence of television and second and third screens, among other opportunities. We’re staying on the leading edge of viewer engagement.

What people say about us

  • The Cannella Response Team is always there when we need them.  They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something.  They have been great to work with. 

    -

    Steve Proetz

    ,

    General Manager, CarShield

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.

    -

    Tim Dowd

    ,

    Account Executive, Direct Response, Turner Entertainment & Sports

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.

    -

    Mike Stephens

    ,

    Sales Manager at CBS Television Station Group 

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.

    -

    Anjali Mirchandani 

    ,

    Tristar Products

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