Committed to remaining at the forefront of media innovation.
We are committed to remaining at the forefront of media innovation, investing heavily in our network operations center, data analytics and business intelligence group, as well as devoting research and development dollars to emerging technology. Cannella is always working on new tools and seeking creative ways to build clients’ brands and generate more sales transactions more efficiently and cost effectively. That will never change.
Cannella was an industry vanguard in creating dedicated shopping channels for CPA advertising, which is now a significant part of nearly every performance marketers’ media mix. We offer our clients three distinct SSP media platforms with guaranteed performance, including Nielsen rated media at locked-in CPMs. Cannella is also delivering our advertisements through a proprietary IP system, which distributes to media outlets faster and more efficiently to capitalize on market trends.
Looking into the future, the company is continuing to explore various emerging methods of leveraging the latest technologies in content distribution and the convergence of television and second and third screens, among other opportunities. We’re staying on the leading edge of viewer engagement.