Innovation

Innovation is embedded in our DNA.

Cannella was an industry vanguard in creating dedicated shopping channels for long-form advertising, which has now become a significant part of nearly every DRTV marketers’ media mix. We are committed to remaining at the forefront of media innovation, investing heavily in our network operations center, data analytics and business intelligence group, as well as devoting research and development dollars to emerging technology. Cannella is always working on new tools and seeking creative ways to build clients’ brands and generate more sales transactions more efficiently and cost effectively. That will never change.

Cannella is also delivering paid programming through a proprietary IP system, which distributes programs to media outlets faster and more efficiently to capitalize on market trends. Looking into the future, the company is continuing to explore various emerging methods of leveraging the latest technologies in content distribution, the convergence of television and second and third screens, and dynamic ad insertion among other opportunities. The agency is staying on the leading edge of viewer engagement.

What people say about us

  • If I had to fashion an agency from the ground up, it would look just like Cannella Response Television. The professionalism and personality of the agency truly trickles down from the top echelons and branches out to every facet of the company. They buy tough, work hard, and have fun doing it. Any direct response company in need of a successful media campaign, should look no further than Cannella. In a land of excitement, Cannella is our Superman. We are extremely proud of our partnership with them!

    - Shane Marquette, Account Executive, ABC National Television Sales​

  • Of all the agencies I deal with, I have never had a better experience than I’ve had working with Cannella Response Television. They set the bar for what a direct response agency is supposed to be. There is always someone to assist me - no matter what. Their media buyers possess a unique ability to be both aggressive in pursuing media time, but also smart in making sure that time works for their clients. Ultimately whenever I have a piece of business, CRT is who I go to first.

    - Matt Eisenberg, ​Account Executive - Long Form, CBS National Sales

  • “I can always count on the team at Cannella. The long-form knowledge and experience they’ve built up over the years is invaluable to our success.”

    - Christine Adams, Senior Media Director at Gaiam

  • Cannella is dedicated to being a leader in the industry. I find their broadcast buying team to be experienced, professional, and most importantly a pleasure to work with. They are a valued longtime client with a track record of honest business ethics not always found in the long form industry.

    - Brad Day, ​Director Paid Programming, Cox Reps

  • “We’ve always heard so much about Cannella’s PI but had no idea how strongly they could perform right out of the gate with our paid media until we saw it for ourselves.”

    - Rhonda Tate, ​VP of Direct Response at Positec Tool Corp

  • Communication with CRT is something I look forward to; they force us to work hard and negotiate strong. The CRT team is comprised of consummate professionals; their staff is reliable in dotting all their “i’s” and crossing all their “t’s”. And above all, CRT understands the value of relationships with their vendors; it is relationships that puts CRT at the top of our list.

    - JoAnn Levey, ​​Senior Vice President, Network Long Form Sales, ION Media Networks

  • “When we work with Cannella we know our product is in great hands. They know the DR media business inside and out.”

    - Keith Mirchandani, President & CEO at Tristar Products, Inc

  • Cannella Response Television has a well-established and long term presence in the top tier of long form agencies that we deal with on a daily basis. Whether working with their management, buying teams, or accounting/support staff, we are extremely confident that we’ll receive efficient, accurate, and honest communication.

    - Chris King, ​Sales Manager, FOX Station Sales

Thank you for contacting Cannella Response Television, LLC

Someone will be in touch with you shortly

Oops! Your message did not send. Please try again.

Start a Relationship with us