We Know What Works
We have the inventory and the distribution opportunities to make our clients successful.
Historical analysis drawing upon more than $1 billion of purchased television media
Our database of media history allows us to build tailor-made plans for our client's campaigns based on media that we already know works, ensuring profitability and longevity. Our experience with niche campaigns and smaller budgets means we understand their requirements of more expertise and refinement - our scale enables us to go deeper into local DMAs and genre-centric cable networks to find specialized, relevant inventory. Further, Cannella’s scale also provides marketers with mass-appeal, mass market campaigns to ramp up quickly to achieve dominating market presence and maximum customer acquisition opportunities.
Planning, buying and analysis for response and brand conscious efforts
Buying media is much more of a science than an art. Dayparts, programming, demographics and psychographics all play a part in determining what media is best for each campaign. Data is monitored by Cannella’s media and data analytics teams to ensure future buying decisions are truly optimized for performance.