What We Do

Cannella plans and buys media for the industry’s biggest hits.

Long form and short form media placement on national cable networks and broadcast stations

Cannella Response Television offers an extensive inventory of national cable, broadcast and regional cable stations. We provide our clients with access to the most attractive media inventory across 1,100+ local broadcast stations, national and regional cable networks and Cannella Response Television’s proprietary network of PBM (commonly referred to as PI) media inventory, maximizing the opportunities for a successful long-form DRTV marketing campaign.

Significant inventory of reliable, incumbent media time

We aggregate and manage the largest pool of national and regional cable, satellite, and telcom media inventory. Cannella analyzes a wide array of media to accumulate a mix of premium DRTV inventory at rates that are proven to drive sales.  Over thirty years of continuously building packages of time has made Cannella Response Television the place to go for prime media; that is why we consistently manage some of the biggest long-form campaigns in the industry.

An extensive and proprietary performance-based network

In addition to traditional media services, Cannella Response Television has aggregated a proprietary mix of inventory to provide our clients with a competitive advantage when running a successful campaign.  This PBM platform allows marketers to more efficiently use their working capital during rapid expansion of a successful program or to achieve critical mass to maintain a share leadership position.

What people say about us

  • “I can always count on the team at Cannella. The long-form knowledge and experience they’ve built up over the years is invaluable to our success.”

    - Christine Adams, Senior Media Director at Gaiam

  • “When we work with Cannella we know our product is in great hands. They know the DR media business inside and out.”

    - Keith Mirchandani, President & CEO at Tristar Products, Inc

  • Cannella Response Television has a well-established and long term presence in the top tier of long form agencies that we deal with on a daily basis. Whether working with their management, buying teams, or accounting/support staff, we are extremely confident that we’ll receive efficient, accurate, and honest communication.

    - Chris King, ​Sales Manager, FOX Station Sales

  • Of all the agencies I deal with, I have never had a better experience than I’ve had working with Cannella Response Television. They set the bar for what a direct response agency is supposed to be. There is always someone to assist me - no matter what. Their media buyers possess a unique ability to be both aggressive in pursuing media time, but also smart in making sure that time works for their clients. Ultimately whenever I have a piece of business, CRT is who I go to first.

    - Matt Eisenberg, ​Account Executive - Long Form, CBS National Sales

  • If I had to fashion an agency from the ground up, it would look just like Cannella Response Television. The professionalism and personality of the agency truly trickles down from the top echelons and branches out to every facet of the company. They buy tough, work hard, and have fun doing it. Any direct response company in need of a successful media campaign, should look no further than Cannella. In a land of excitement, Cannella is our Superman. We are extremely proud of our partnership with them!

    - Shane Marquette, Account Executive, ABC National Television Sales​

  • Communication with CRT is something I look forward to; they force us to work hard and negotiate strong. The CRT team is comprised of consummate professionals; their staff is reliable in dotting all their “i’s” and crossing all their “t’s”. And above all, CRT understands the value of relationships with their vendors; it is relationships that puts CRT at the top of our list.

    - JoAnn Levey, ​​Senior Vice President, Network Long Form Sales, ION Media Networks

  • “We’ve always heard so much about Cannella’s PI but had no idea how strongly they could perform right out of the gate with our paid media until we saw it for ourselves.”

    - Rhonda Tate, ​VP of Direct Response at Positec Tool Corp

  • Cannella is dedicated to being a leader in the industry. I find their broadcast buying team to be experienced, professional, and most importantly a pleasure to work with. They are a valued longtime client with a track record of honest business ethics not always found in the long form industry.

    - Brad Day, ​Director Paid Programming, Cox Reps

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