What We Do
Cannella plans and buys media for the industry’s biggest hits.
Long form and short form media placement on national cable networks and broadcast stations
Cannella Response Television offers an extensive inventory of national cable, broadcast and regional cable stations. We provide our clients with access to the most attractive media inventory across 1,100+ local broadcast stations, national and regional cable networks and Cannella Response Television’s proprietary network of PBM (commonly referred to as PI) media inventory, maximizing the opportunities for a successful long-form DRTV marketing campaign.
Significant inventory of reliable, incumbent media time
We aggregate and manage the largest pool of national and regional cable, satellite, and telcom media inventory. Cannella analyzes a wide array of media to accumulate a mix of premium DRTV inventory at rates that are proven to drive sales. Over thirty years of continuously building packages of time has made Cannella Response Television the place to go for prime media; that is why we consistently manage some of the biggest long-form campaigns in the industry.
An extensive and proprietary performance-based network
In addition to traditional media services, Cannella Response Television has aggregated a proprietary mix of inventory to provide our clients with a competitive advantage when running a successful campaign. This PBM platform allows marketers to more efficiently use their working capital during rapid expansion of a successful program or to achieve critical mass to maintain a share leadership position.