Over the course of time, one characteristic shines through that management is proud of… that’s our low turnover rate. People come. People stay. We look forward to welcoming you to our Cannella family.


Throughout the company's history, Cannella Response Television has fostered a team oriented culture which is evident in how we are organized, the people we hire, our workflow processes, the design of our workspace, and how we manage working relationships. The nature of our business requires a high degree of interaction among employees on a daily basis requiring each and every employee to work in a collaborative and supportive fashion.

Can do attitude

Interaction with client marketers and business partners are equally critical and frequent and we take pride in the work we do to produce results and maintain the industry's best working relationships. The team at Cannella Response Television has gained a reputation for their creative solutions, diligent work, and commitment to doing a job well done.

Entrepreneurial spirit

Our business is fast paced and full of high energy, driven by a constantly changing television media market combined with servicing one of the largest and most active client rosters in the industry. Much of the company's success is derived from the organizations ability to act quickly on business opportunities and challenges.

Act with integrity

From the first day of operation, our company has subscribed to a "do the right thing" business philosophy which has built our organization's reputation as a trusted, ethical and reliable business partner and is a key contributor to our long sustaining success. We prioritize our business relationships and each employee takes great care to foster positive, constructive experiences with their contacts. We expect each employee to accept personal accountability, demonstrate sound judgment, have a passion for winning, and take pride in their work.

Results focused

The direct response industry is based on measuring immediate results which influences every aspect of our business. We make business decisions on behalf of our clients and for our own company based on objective analysis, calculated risks, and a reasonable estimated return on investment. Our organization's success is dependent on the collective accomplishments of our employees.

Current Job Listings

Media Assistant (Los Angeles)

Full Time

The media assistant’s primary role is to support the media buyer. The media assistant is responsible for inputting call center data, creating and running reports, tracking and filing paperwork arranging for tests and trafficking tapes. This role serves as liaison between the buyers and the station representatives. The media assistant also supports Client Services with general needs as well. 

Specific duties of the Media Assistant include:

  • Confirm purchased airtime, verify listings and then reconcile airings by obtaining and reviewing station logs
  • Prepare reports for management, buyers and clients as requested
  • Follow up with, track and file paperwork for buyer
  • Send out tapes, assign 800#s to ensure accurate order tracking and coordinate assignments with call centers
  • Provide support to Client Services department as needed including reporting & assisting with testing
  • Complete sourcing and inputting of call center data in a timely manner each morning into our proprietary database
  • Research potential reasons for low performing show airings

Technical Skills/Qualifications:

  • Proven superior analytical and organizational skills
  • Advanced Microsoft office Excel skills.
  • Strong written and verbal business communications skills.
  • Has strong business acumen and relevant math abilities.

Professional attributes:

  • Experience working as part of a team, with willingness to pick up work from co-workers and knowing when to ask co-workers for assistance.
  • Comfort working in a fast paced, dynamic environment, where change is the norm
  • Manages personal time efficiently, is highly organized, able to prioritize projects and juggle multiple tasks concurrently.
  • Contributes to team effort by accomplishing related results on time and task.
  • Knows when to escalate issues/risks to the company and alerts the appropriate executive in a controlled and concise manner.
  • Has keen problem solving skills and is able to quickly consolidate options into a recommendation.
  • Accepts accountabilities and is comfortable with making decisions within the latitude given.
  • Projects a positive attitude, is personable and professional.
  • Demonstrates a strong work ethic and willing to invest extra time and effort to meet a deadline.
  • Maintains a high degree of personal integrity and consistently protects confidential information.

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Network Support Associate (Burlington)

Full Time

Network Support Associate (NSA) will be primarily responsible for Cannella Response Television’s infrastructure management, upgrades and administration. NSA will manage the Help Desk system monitoring, Microsoft Azure cloud assets, communicating with outside vendors as well as providing additional support to NOC as necessary. This position will work closely with the business community, and internal/external software developers.
Specific responsibilities of the Network Support Associate include:

  • Troubleshoot and resolve various network related issues
  • Install and maintain new hardware, software, updates on NAS devices, DCMs, user workstations, servers, as well as printers, routers, firewalls, KVMs, UPS devices, FTP servers
  • Setup and document new DCMs, user computers, FTP users; create and maintain network map and list of IP addresses in close coordination with the Operations, NOC team and team supervisor
  • Implement and oversee backups of NAS devices, DCMs and user workstations
  • Troubleshoot problems with NAS devices, DCMs, user workstations, cell phones; replace and configure when necessary
  • Apply software updates to user devices
  • Support and administer third-party applications
  • Maintain inventory of spare hardware
  • Monitor Help Desk system to manage user tickets, provide support where necessary
  • Assist software development team with off hours software release
  • Assist in managing Virtualized environment
  • Other duties as assigned

Technical Skills/Qualifications:

  • Associate Degree or equivalent, in related field preferred
  • Hands on experience in networking, routing and switching
  • Knowledge of common Windows Desktop/Server operating systems
  • Experience and knowledge of backup and recovery software, methodologies and best practices
  • Experience with firewalls, Internet VPN’s remote implementation, troubleshooting, and problem resolution is desired
  • Some experience and familiarity with Unix/Linux commands – as well as interactive features such as FTP, PuTTy
  • Use of general office equipment including PC’s, fax machines, printers, etc.

Professional attributes:

  • Ability to work under tight deadlines
  • Organized & self-motivated
  • Flexibility to work late/weekend hours if necessary

Physical Requirements: 

  • This position requires the ability to work in a standard office environment
  • Includes sitting for extended periods of time
  • The ability to lift a minimum of 40 lbs

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What people say about us

  • Of all the agencies I deal with, I have never had a better experience than I’ve had working with Cannella Response Television. They set the bar for what a direct response agency is supposed to be. There is always someone to assist me - no matter what. Their media buyers possess a unique ability to be both aggressive in pursuing media time, but also smart in making sure that time works for their clients. Ultimately whenever I have a piece of business, CRT is who I go to first.

    - Matt Eisenberg, ​Account Executive - Long Form, CBS National Sales

  • Cannella Response Television has a well-established and long term presence in the top tier of long form agencies that we deal with on a daily basis. Whether working with their management, buying teams, or accounting/support staff, we are extremely confident that we’ll receive efficient, accurate, and honest communication.

    - Chris King, ​Sales Manager, FOX Station Sales

  • Communication with CRT is something I look forward to; they force us to work hard and negotiate strong. The CRT team is comprised of consummate professionals; their staff is reliable in dotting all their “i’s” and crossing all their “t’s”. And above all, CRT understands the value of relationships with their vendors; it is relationships that puts CRT at the top of our list.

    - JoAnn Levey, ​​Senior Vice President, Network Long Form Sales, ION Media Networks

  • “We’ve always heard so much about Cannella’s PI but had no idea how strongly they could perform right out of the gate with our paid media until we saw it for ourselves.”

    - Rhonda Tate, ​VP of Direct Response at Positec Tool Corp

  • “I can always count on the team at Cannella. The long-form knowledge and experience they’ve built up over the years is invaluable to our success.”

    - Christine Adams, Senior Media Director at Gaiam

  • “When we work with Cannella we know our product is in great hands. They know the DR media business inside and out.”

    - Keith Mirchandani, President & CEO at Tristar Products, Inc

  • If I had to fashion an agency from the ground up, it would look just like Cannella Response Television. The professionalism and personality of the agency truly trickles down from the top echelons and branches out to every facet of the company. They buy tough, work hard, and have fun doing it. Any direct response company in need of a successful media campaign, should look no further than Cannella. In a land of excitement, Cannella is our Superman. We are extremely proud of our partnership with them!

    - Shane Marquette, Account Executive, ABC National Television Sales​

  • Cannella is dedicated to being a leader in the industry. I find their broadcast buying team to be experienced, professional, and most importantly a pleasure to work with. They are a valued longtime client with a track record of honest business ethics not always found in the long form industry.

    - Brad Day, ​Director Paid Programming, Cox Reps

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