Mission Statement

Over the course of time, one characteristic shines through that management is proud of… that’s our low turnover rate. People come. People stay. We look forward to welcoming you to our Cannella family.


Throughout the company's history, Cannella Response Television has fostered a team oriented culture which is evident in how we are organized, the people we hire, our workflow processes, the design of our workspace, and how we manage working relationships. The nature of our business requires a high degree of interaction among employees on a daily basis requiring each and every employee to work in a collaborative and supportive fashion.

Can do attitude

Interaction with client marketers and business partners are equally critical and frequent and we take pride in the work we do to produce results and maintain the industry's best working relationships. The team at Cannella Response Television has gained a reputation for their creative solutions, diligent work, and commitment to doing a job well done.

Entrepreneurial spirit

Our business is fast paced and full of high energy, driven by a constantly changing television media market combined with servicing one of the largest and most active client rosters in the industry. Much of the company's success is derived from the organizations ability to act quickly on business opportunities and challenges.

Act with integrity

From the first day of operation, our company has subscribed to a "do the right thing" business philosophy which has built our organization's reputation as a trusted, ethical and reliable business partner and is a key contributor to our long sustaining success. We prioritize our business relationships and each employee takes great care to foster positive, constructive experiences with their contacts. We expect each employee to accept personal accountability, demonstrate sound judgment, have a passion for winning, and take pride in their work.

Results focused

The direct response industry is based on measuring immediate results which influences every aspect of our business. We make business decisions on behalf of our clients and for our own company based on objective analysis, calculated risks, and a reasonable estimated return on investment. Our organization's success is dependent on the collective accomplishments of our employees.

Current Job Listings

Vice President, Short Form Client Service

Full Time

The VP of Short Form Client Service is responsible for the strategy and implementation of our clients’ short form media plans. Determines the short form department strategy and champions business development efforts. This position is responsible for acting as the one point of contact for clients, providing seamless care and utilizing all the offering our company has to assist clients to maximize campaign results. Through regular contact with the client they present ideas, assess challenges and opportunities and share insightful data to add value to the client campaign. Coordinates with other departments to ensure expectations are met.  

Specific duties of the VP of Short Form Client Service are: 

  • Maintain and strengthen complex client relationships by developing relationships with all key players in an account.
  • Represent our company, acting as the single point of contact for the client and provide service that exceeds expectations. 
  • Responsible for project management and meeting day-to-day needs of client.
  • Work with Client Services and Media Buyers to ensure all client and CRT goals are being hit (budget, timelines, media performance and client reporting).
  • Set up and manage client directive calls.
  • Provide regular two-way communication between the client and team, communicate client goals, represent the team to the client and set proper client expectations while maintaining compliance on client deliverables and revenue. 
  • Analyze results daily, weekly, monthly, quarterly and yearly.  Synthesize data, industry information and competitive landscape to identify trends and determine the appropriate marketing strategy for each campaign.
  • Utilize our data and tools to research and analyze information to maximize results.
  • Liaise & coordinate with internal departments (traffic, media buyers) and outside partners (call centers, fulfillment) to ensure timelines and goals are being met. 
  • Manage account billings, budgets and media projections. 
  • Champion business development on this platform. Pursue and optimize opportunities for account growth and new business. Develop and present RFP responses. Work to utilize all solutions, capabilities and services offered by CRT. 
  • Collaborate on identifying the long term goals and drive strategic direction of the department.
  • Evaluate and pursue opportunities for new partnerships in media services, clients and related companies.
  • Manage department staff, coaching and mentoring to ensure successful team performance.  

Technical Skills/Qualifications:

  • 5-10 years experience in Direct Response account management with experience speaking to agency executives and client partners
  • Bachelor’s Degree (B.S.) from four-year college or university is preferred
  • Proven leadership ability with directing, motivating a team 
  • Experience managing short form campaigns; previous media buying experience a plus 
  • Proven work quality, productivity, problem solving, time management and collaborative teamwork 
  • Understanding of data analysis, retail metrics, plans and strategies 
  • Detail oriented, able to multi task and work well under tight deadlines in a past paced environment 
  • Proficiency in Microsoft Office, especially, Excel and PowerPoint 
  • Previous experience with Nielson, Rentrak and Core Media Systems a plus

Professional attributes:

  • Ability to multi-task and stay organized in a fast paced and busy work environment
  • Articulate, motivated, goal oriented, persistent and a skilled negotiator 
  • Team Player and ability to lead a team
  • Positive attitude and enthusiasm for Client Service
  • Excellent verbal and written communication, organizational, interpersonal, and analytical skills 

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What people say about us

  • The Cannella team is fully dedicated to the success of their clients. Whether we're running heavy budgets or nothing at all, we always get the same level of outstanding analysis and support.


    Jake Malanoski


    Director of Customer Acquisition, Green Chef

  • Cannella has been extremely helpful for us to launch our first campaign in U.S market. Their experience and knowledge definitely accelerated our success.  


    Hironori Sobata


    Privee Solomon

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.


    Anjali Mirchandani 


    Tristar Products

  • I have had the pleasure of working with Cannella Response Television for many years. They are highly knowledgeable, friendly, professional and above all, they operate with a great deal of integrity.  They are a terrific company to work with and are an integral partner in our success.


    David Jacobs


    Director of Media Buying, Time Life / Direct Holdings Global

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.


    Mike Stephens


    Sales Manager at CBS Television Station Group 

  • For over 5 years we have had the privilege of having Cannella as our media partner.  From day one they treated our business like it was their own.  Not only are they incredibly good at what they do, they are creative thinkers, smart analysts and truly great people to work with.  This combination has single-handedly driven the success of many of our campaigns.  They are a truly valuable partner and we are fortunate to have them as part of our team.


    Lindsay Hendricks


    Sr. Media Manager, Positec Tool Corporation

  • We work with several teams at Cannella and each and every team member is experienced and knowledgeable. They turn around proposals on tight timelines and are dedicated to helping their clients succeed. The Cannella teams are a pleasure to work with, and we can always count on them to help us launch successful media campaigns!


    Fiona Tang



  • The Canella Response Team is always there when we need them.  They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something.  They have been great to work with. 


    Steve Proetz


    General Manager, CarShield

  • The Cannella Media team is always nimble when it comes to adjusting directions based on our requests. They are continually willing to be proactive when they encounter a problem in order to maximize our budget. Cannella is always responsive to our needs and are a pleasure to work with.


    Paul Buss


    Owner, Original Grain

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.


    Tim Dowd


    Account Executive, Direct Response, Turner Entertainment & Sports

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