Mission Statement

Over the course of time, one characteristic shines through that management is proud of… that’s our low turnover rate. People come. People stay. We look forward to welcoming you to our Cannella family.

Teamwork

Throughout the company's history, Cannella Response Television has fostered a team oriented culture which is evident in how we are organized, the people we hire, our workflow processes, the design of our workspace, and how we manage working relationships. The nature of our business requires a high degree of interaction among employees on a daily basis requiring each and every employee to work in a collaborative and supportive fashion.

Can do attitude

Interaction with client marketers and business partners are equally critical and frequent and we take pride in the work we do to produce results and maintain the industry's best working relationships. The team at Cannella Response Television has gained a reputation for their creative solutions, diligent work, and commitment to doing a job well done.

Entrepreneurial spirit

Our business is fast paced and full of high energy, driven by a constantly changing television media market combined with servicing one of the largest and most active client rosters in the industry. Much of the company's success is derived from the organizations ability to act quickly on business opportunities and challenges.

Act with integrity

From the first day of operation, our company has subscribed to a "do the right thing" business philosophy which has built our organization's reputation as a trusted, ethical and reliable business partner and is a key contributor to our long sustaining success. We prioritize our business relationships and each employee takes great care to foster positive, constructive experiences with their contacts. We expect each employee to accept personal accountability, demonstrate sound judgment, have a passion for winning, and take pride in their work.

Results focused

The direct response industry is based on measuring immediate results which influences every aspect of our business. We make business decisions on behalf of our clients and for our own company based on objective analysis, calculated risks, and a reasonable estimated return on investment. Our organization's success is dependent on the collective accomplishments of our employees.

Current Job Listings

Vice President, Business Development, Short Form

Full Time

The Vice President of Short Form Business Development is responsible for generating new revenues for Cannella by developing, managing and executing a new business sales plan with a focus on winning new short form DRTV clients.  This position is the initial point of contact for prospective clients and is responsible for cultivating the relationships with key decision makers. The VP of SF BD is the strategic team leader responsible for coordinating internal resources and authoring the new business pitch to prospective SF clients.  They will work collaboratively with the executive management team and agency colleagues to identify and target high value business sectors and prospective clients and diligently pursue target accounts.

The scope of responsibility and personal accountabilities include the following:

Create and maintain agency marketing materials

  • Develops and maintains new business prospecting and pitch materials including credentials, custom presentations, etc.
  • Acts as the key steward of all presentation decks and other materials for new business.
  • Along with VP of Business Development, creates and directs the production of advertising and marketing collateral materials manages event sponsorship and business networking opportunities and directs media relations efforts.
  • Works with the business development team and external creative resources to update and manage the company’s website, Linked in page, blogs and digital marketing efforts (AdWords/SEM, and SEO).
  • Develops and executes marketing and messaging campaigns tailored to target categories.

Prospect new business opportunities

  • Maintains an active list of client contacts and develops a monthly target list of client prospects, identifies and makes initial contact with key client prospects, and manages and track database of leads.
  • Gathers information and insights on prospective business sectors and target accounts.
  • Makes connections and develops new alliances within our industry to explore and discover new business opportunities.
  • Leverages professional network, general networking opportunities and company/industry resources to get to key decision makers.
  • Is active in industry and represents CRT at business functions and networking events.
  • Develops and maintains positive, professional relationships with existing business partners and referral sources including (independent sales agents, industry business partners, search consultants and other referral sources.
  • Organizes and coordinates company sponsored networking opportunities, hosts promotional sales functions, parties, dinners and luncheons.
  • Stays abreast of industry churn to properly position CRT in the mix for opportunities.
  • Provides weekly update reports on status of prospects and business development efforts.
  • Manage the day to day operations of new business process and will provide organization and analytical expertise to the business development process.

Pitch new client Business

  • Develops pitch strategy and manage short form RFP/RFI response team and ensures timely responses.
  • Works closely with the VP of Short Form to conceive and pitch media strategies for the agency’s prospects.
  • Lead figure in pitching clients and presents RFP responses. Work to utilize all solutions, capabilities and services offered by CRT.
  • Directs production of all new pitch materials and is key architect of the agency’s response.
  • Along with the director of business development manages sales tracking systems and RFPs/RFIs process.

Work to maintain existing client business

  • Work with the VP of SF to manage the business relationships with newly acquired clients.
  • Takes new clients from introduction to implementation. Ensure new clients are properly on boarded and introduced to various client departments. Facilitate clear and timely communications between to internal service teams and the client.
  • Maintains on-going newly acquired client relationships to anticipate and identify future opportunities and prevent business loss during early stage of new relationships.
  • Stays in contact with key client decision makers from time to time and passes on helpful industry news.
  • Work with the SF buying team to conceive new media test plans to ensure a successful outcome.

Job Focus:

Responsible for targeting and securing new client billing opportunities for Cannella Response Television.

Experience Required: 5+ years related experience

Education Level Required: College Graduate

Location: Burlington, WI or Los Angeles, CA

Travel: Occasional


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Data Scientist - Los Angeles

Full Time

In the data scientist role, you will:

  • Work on exciting problems like pricing or portfolio optimization and marketing attribution
  • Develop data-driven approaches to customer segmentation to inform media buying strategy
  • Create working product prototypes to help build internal agency capabilities
  • Design and implement state-of-the-art machine learning algorithms in distributed machine learning frameworks such as Spark
  • Hands-on experience in applied Machine Learning (ML) projects or other predictive modeling and analysis projects

Preferred experience:

  • Expert knowledge in Deep Learning Neural Networks, Convolutional Neural Networks, Random Forests, SVM, Gradient Boosted Machines, Logistic Regression, Cluster Analysis, PCA, Ensemble models, Monte Carlo simulations, and time series analysis
  • Experience in designing and building highly scalable distributed ML models
  • Experience in big data framework such as Spark and Hadoop
  • Proficiency in one or more: C++, Java, Scala
  • A strong record of publications in top conferences such as NIPS, ICML, and KDD
  • 4+ years of experience
  • College Graduate in computer science, software engineering, or in a numerical discipline (e.g. physics, math, engineering, operations research)
  • MS or PhD in machine learning, statistics, or another highly quantitative/analytical field
  • Proficiency in at least one of Python, Scala, and/or R/Matlab

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What people say about us

  • For over 5 years we have had the privilege of having Cannella as our media partner.  From day one they treated our business like it was their own.  Not only are they incredibly good at what they do, they are creative thinkers, smart analysts and truly great people to work with.  This combination has single-handedly driven the success of many of our campaigns.  They are a truly valuable partner and we are fortunate to have them as part of our team.

    -

    Lindsay Hendricks

    ,

    Sr. Media Manager, Positec Tool Corporation

  • Cannella is dedicated to being a leader in the industry. I find their broadcast buying team to be experienced, professional, and most importantly a pleasure to work with. They are a valued longtime client with a track record of honest business ethics not always found in the long form industry.

    - Brad Day, ​Director Paid Programming, Cox Reps

  • Of all the agencies I deal with, I have never had a better experience than I’ve had working with Cannella Response Television. They set the bar for what a direct response agency is supposed to be. There is always someone to assist me - no matter what. Their media buyers possess a unique ability to be both aggressive in pursuing media time, but also smart in making sure that time works for their clients. Ultimately whenever I have a piece of business, CRT is who I go to first.

    - Matt Eisenberg, ​Account Executive - Long Form, CBS National Sales

  • Communication with CRT is something I look forward to; they force us to work hard and negotiate strong. The CRT team is comprised of consummate professionals; their staff is reliable in dotting all their “i’s” and crossing all their “t’s”. And above all, CRT understands the value of relationships with their vendors; it is relationships that puts CRT at the top of our list.

    - JoAnn Levey, ​​Senior Vice President, Network Long Form Sales, ION Media Networks

  • Cannella Response Television has a well-established and long term presence in the top tier of long form agencies that we deal with on a daily basis. Whether working with their management, buying teams, or accounting/support staff, we are extremely confident that we’ll receive efficient, accurate, and honest communication.

    - Chris King, ​Sales Manager, FOX Station Sales

  • If I had to fashion an agency from the ground up, it would look just like Cannella Response Television. The professionalism and personality of the agency truly trickles down from the top echelons and branches out to every facet of the company. They buy tough, work hard, and have fun doing it. Any direct response company in need of a successful media campaign, should look no further than Cannella. In a land of excitement, Cannella is our Superman. We are extremely proud of our partnership with them!

    - Shane Marquette, Account Executive, ABC National Television Sales​

  • Cannella has been extremely helpful for us to launch our first campaign in U.S market. Their experience and knowledge definitely accelerated our success.  

    -

    Hironori Sobata

    ,

    Privee Solomon

  • We work with several teams at Cannella and each and every team member is experienced and knowledgeable. They turn around proposals on tight timelines and are dedicated to helping their clients succeed. The Cannella teams are a pleasure to work with, and we can always count on them to help us launch successful media campaigns!

    -

    Fiona Tang

    ,

    DR-HO’S

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