Mission Statement

Over the course of time, one characteristic shines through that management is proud of… that’s our low turnover rate. People come. People stay. We look forward to welcoming you to our Cannella family.


Throughout the company's history, Cannella Response Television has fostered a team oriented culture which is evident in how we are organized, the people we hire, our workflow processes, the design of our workspace, and how we manage working relationships. The nature of our business requires a high degree of interaction among employees on a daily basis requiring each and every employee to work in a collaborative and supportive fashion.

Can do attitude

Interaction with client marketers and business partners are equally critical and frequent and we take pride in the work we do to produce results and maintain the industry's best working relationships. The team at Cannella Response Television has gained a reputation for their creative solutions, diligent work, and commitment to doing a job well done.

Entrepreneurial spirit

Our business is fast paced and full of high energy, driven by a constantly changing television media market combined with servicing one of the largest and most active client rosters in the industry. Much of the company's success is derived from the organizations ability to act quickly on business opportunities and challenges.

Act with integrity

From the first day of operation, our company has subscribed to a "do the right thing" business philosophy which has built our organization's reputation as a trusted, ethical and reliable business partner and is a key contributor to our long sustaining success. We prioritize our business relationships and each employee takes great care to foster positive, constructive experiences with their contacts. We expect each employee to accept personal accountability, demonstrate sound judgment, have a passion for winning, and take pride in their work.

Results focused

The direct response industry is based on measuring immediate results which influences every aspect of our business. We make business decisions on behalf of our clients and for our own company based on objective analysis, calculated risks, and a reasonable estimated return on investment. Our organization's success is dependent on the collective accomplishments of our employees.

Current Job Listings

Media Associate - Los Angeles

Full Time

The LA team is seeking a motivated Media Associate to join our team.  
Job Summary: Provide operational support for Media Buyers and Account Executives by monitoring media and assisting with campaign setups.
Specific duties of the Media Associate are:

  • Gathering and inputting all media airing logs from networks
  • Prepare reports for management, buyers and clients as requested
  • Follow up with, track and file paperwork for buyer
  • Send out tapes, assign 800#s to ensure accurate order tracking and coordinate assignments with call centers
  • Provide support to short form department as needed including, but not limited to, assisting with vendor setups, overall campaign organization, budget tracking, 800# testing, data entry
  • Support in media planning; competitive landscape analysis, updating media channel information, gathering and organizing media rates and programming
  • Adhoc research projects

Technical Skills/Qualifications:

  • Proven superior analytical and organizational skills
  • Advanced Microsoft office Excel skills.
  • Strong written and verbal business communications skills.
  • Has strong business acumen and relevant math abilities.

Professional attributes:

  • Experience working as part of a team, with willingness to pick up work from co-workers and knowing when to ask co-workers for assistance.
  • Comfort working in a fast paced, dynamic environment, where change is the norm
  • Manages personal time efficiently, is highly organized, able to prioritize projects and juggle multiple tasks concurrently.
  • Contributes to team effort by accomplishing related results on time and task.
  • Knows when to escalate issues/risks to the company and alerts the appropriate executive in a controlled and concise manner.
  • Has keen problem solving skills and is able to quickly consolidate options into a recommendation.
  • Accepts accountabilities and is comfortable with making decisions within the latitude given.
  • Projects a positive attitude, is personable and professional.
  • Demonstrates a strong work ethic and willing to invest extra time and effort to meet a deadline.
  • Maintains a high degree of personal integrity and consistently protects confidential information.

Education Level Required
College Graduate

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Accounts Receivable Associate - Burlington

Full Time

The Accounts Receivable Associate needs to have collections experience, be a superb team player and ideally have at least a few years of accounting experience. This position is responsible for applying generally accepted accounting principles and procedures to prepare accurate and timely financial entries, analyze financial information, and concoct timely financial statements and reports for the company.


  • Prepare client invoices and send out.
  • Carry out billing, collection and reporting activities according to specific deadlines.
  • Monitor client account details for non-payments, delayed payments and other irregularities.
  • Research and resolve payment discrepancies.
  • Review and send out client reports.
  • Investigate and resolve client inquiries.
  • Communicate with clients via phone, email, mail and personally.
  • Assist with new client set-up (contracts, billing, etc.).
  • Reconcile and maintain balance sheet account balances.
  • Assist in month-end financial statement close process.
  • Assist with the preparation and coordination of external audits and tax documentation.
  • Ensure financial records are compliant with GAAP.
  • Develops and implements accounting procedures by analyzing current procedures; recommending changes.
  • Protects organization's value by keeping information confidential. 
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Accomplishes accounting and organization mission by completing related results as needed.
  • Perform such other accounting, financial, or administrative tasks as may be required from time to time – quite often on short notice - by the CFO or Controller.


  • A Bachelor’s degree in accounting, or a Bachelor’s degree in business with emphasis in accounting, is preferred.
  • Above average proficiency in MS Excel
  • Experience with QuickBooks accounting software preferred
  • Knowledge of standard accounting policies and procedures required
  • Strong organizational skills and detail oriented with a macro-level view of the business
  • Strong written and communicative skills
  • Ability to multitask
  • Strong time management skills with the ability to prioritize

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Apply Now

What people say about us

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.


    Anjali Mirchandani 


    Tristar Products

  • We work with several teams at Cannella and each and every team member is experienced and knowledgeable. They turn around proposals on tight timelines and are dedicated to helping their clients succeed. The Cannella teams are a pleasure to work with, and we can always count on them to help us launch successful media campaigns!


    Fiona Tang



  • For over 5 years we have had the privilege of having Cannella as our media partner.  From day one they treated our business like it was their own.  Not only are they incredibly good at what they do, they are creative thinkers, smart analysts and truly great people to work with.  This combination has single-handedly driven the success of many of our campaigns.  They are a truly valuable partner and we are fortunate to have them as part of our team.


    Lindsay Hendricks


    Sr. Media Manager, Positec Tool Corporation

  • The Cannella team is fully dedicated to the success of their clients. Whether we're running heavy budgets or nothing at all, we always get the same level of outstanding analysis and support.


    Jake Malanoski


    Director of Customer Acquisition, Green Chef

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.


    Tim Dowd


    Account Executive, Direct Response, Turner Entertainment & Sports

  • I have had the pleasure of working with Cannella Response Television for many years. They are highly knowledgeable, friendly, professional and above all, they operate with a great deal of integrity.  They are a terrific company to work with and are an integral partner in our success.


    David Jacobs


    Director of Media Buying, Time Life / Direct Holdings Global

  • The Cannella Media team is always nimble when it comes to adjusting directions based on our requests. They are continually willing to be proactive when they encounter a problem in order to maximize our budget. Cannella is always responsive to our needs and are a pleasure to work with.


    Paul Buss


    Owner, Original Grain

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.


    Mike Stephens


    Sales Manager at CBS Television Station Group 

  • Cannella has been extremely helpful for us to launch our first campaign in U.S market. Their experience and knowledge definitely accelerated our success.  


    Hironori Sobata


    Privee Solomon

  • The Cannella Response Team is always there when we need them.  They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something.  They have been great to work with. 


    Steve Proetz


    General Manager, CarShield

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