Mission Statement

Over the course of time, one characteristic shines through that management is proud of… that’s our low turnover rate. People come. People stay. We look forward to welcoming you to our Cannella family.

Teamwork

Throughout the company's history, Cannella Response Television has fostered a team oriented culture which is evident in how we are organized, the people we hire, our workflow processes, the design of our workspace, and how we manage working relationships. The nature of our business requires a high degree of interaction among employees on a daily basis requiring each and every employee to work in a collaborative and supportive fashion.

Can do attitude

Interaction with client marketers and business partners are equally critical and frequent and we take pride in the work we do to produce results and maintain the industry's best working relationships. The team at Cannella Response Television has gained a reputation for their creative solutions, diligent work, and commitment to doing a job well done.

Entrepreneurial spirit

Our business is fast paced and full of high energy, driven by a constantly changing television media market combined with servicing one of the largest and most active client rosters in the industry. Much of the company's success is derived from the organizations ability to act quickly on business opportunities and challenges.

Act with integrity

From the first day of operation, our company has subscribed to a "do the right thing" business philosophy which has built our organization's reputation as a trusted, ethical and reliable business partner and is a key contributor to our long sustaining success. We prioritize our business relationships and each employee takes great care to foster positive, constructive experiences with their contacts. We expect each employee to accept personal accountability, demonstrate sound judgment, have a passion for winning, and take pride in their work.

Results focused

The direct response industry is based on measuring immediate results which influences every aspect of our business. We make business decisions on behalf of our clients and for our own company based on objective analysis, calculated risks, and a reasonable estimated return on investment. Our organization's success is dependent on the collective accomplishments of our employees.

Current Job Listings

Media Associate (Los Angeles)

Full Time

The LA team is seeking a motivated Media Associate to join our team.  
 
Job Summary: Provide operational support for Media Buyers and Account Executives by monitoring media and assisting with campaign setups.
Specific duties of the Media Associate are:

  • Gathering and inputting all media airing logs from networks
  • Prepare reports for management, buyers and clients as requested
  • Follow up with, track and file paperwork for buyer
  • Send out tapes, assign 800#s to ensure accurate order tracking and coordinate assignments with call centers
  • Provide support to short form department as needed including, but not limited to, assisting with vendor setups, overall campaign organization, budget tracking, 800# testing, data entry
  • Support in media planning; competitive landscape analysis, updating media channel information, gathering and organizing media rates and programming
  • Adhoc research projects

                
Technical Skills/Qualifications:

  • Proven superior analytical and organizational skills
  • Advanced Microsoft office Excel skills.
  • Strong written and verbal business communications skills.
  • Has strong business acumen and relevant math abilities.

 
Professional attributes:

  • Experience working as part of a team, with willingness to pick up work from co-workers and knowing when to ask co-workers for assistance.
  • Comfort working in a fast paced, dynamic environment, where change is the norm
  • Manages personal time efficiently, is highly organized, able to prioritize projects and juggle multiple tasks concurrently.
  • Contributes to team effort by accomplishing related results on time and task.
  • Knows when to escalate issues/risks to the company and alerts the appropriate executive in a controlled and concise manner.
  • Has keen problem solving skills and is able to quickly consolidate options into a recommendation.
  • Accepts accountabilities and is comfortable with making decisions within the latitude given.
  • Projects a positive attitude, is personable and professional.
  • Demonstrates a strong work ethic and willing to invest extra time and effort to meet a deadline.
  • Maintains a high degree of personal integrity and consistently protects confidential information.

                 
Education Level Required
College Graduate


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Accounts Receivable Associate (Burlington)

Full Time

The Accounts Receivable Associate needs to have collections experience, be a superb team player and ideally have at least a few years of accounting experience. This position is responsible for applying generally accepted accounting principles and procedures to prepare accurate and timely financial entries, analyze financial information, and concoct timely financial statements and reports for the company.

PRIMARY DUTIES AND RESPONSIBILITIES:

  • Prepare client invoices and send out.
  • Carry out billing, collection and reporting activities according to specific deadlines.
  • Monitor client account details for non-payments, delayed payments and other irregularities.
  • Research and resolve payment discrepancies.
  • Review and send out client reports.
  • Investigate and resolve client inquiries.
  • Communicate with clients via phone, email, mail and personally.
  • Assist with new client set-up (contracts, billing, etc.).
  • Reconcile and maintain balance sheet account balances.
  • Assist in month-end financial statement close process.
  • Assist with the preparation and coordination of external audits and tax documentation.
  • Ensure financial records are compliant with GAAP.
  • Develops and implements accounting procedures by analyzing current procedures; recommending changes.
  • Protects organization's value by keeping information confidential. 
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Accomplishes accounting and organization mission by completing related results as needed.
  • Perform such other accounting, financial, or administrative tasks as may be required from time to time – quite often on short notice - by the CFO or Controller.

SKILLS AND ABILITIES:

  • A Bachelor’s degree in accounting, or a Bachelor’s degree in business with emphasis in accounting, is preferred.
  • Above average proficiency in MS Excel
  • Experience with QuickBooks accounting software preferred
  • Knowledge of standard accounting policies and procedures required
  • Strong organizational skills and detail oriented with a macro-level view of the business
  • Strong written and communicative skills
  • Ability to multitask
  • Strong time management skills with the ability to prioritize

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President (Los Angeles)

Full Time

The President is an advertising executive possessing an entrepreneurial mindset responsible for overseeing the planning, development and execution of the organization’s operations and growth initiatives. Candidate should be a highly collaborative, outstanding leader, financially astute and a creative thinker for the expansion into other areas related to the DRTV industry, including digital.  Candidate should have a solid background in sales, pitching, onboarding and managing client relationships.  The successful candidate will combine big-picture thinking and thought-provoking leadership that expands Cannella Media’s offerings, progresses industry evolution, with the ability to tackle daily issues of partnership management, deliverables to clients and day to day operations.

Specific responsibilities of the President include:

  • Provide strategic leadership for company growth and performance. Develop and manage KPIs that reflect our complex goals and performance
  • Investigate new opportunities with strategic relationships/partnerships, technology and services that ensure the continued health and growth of the organization
  • Serve as marketing strategist. Along with the Business Intelligence team drive marketing analytics.  Drive new business efforts by creating strong presentations backed by data on company performance
  • Work closely with the CEO of the organization and all platforms to understand media performance and identify opportunities to expand existing client relationships
  • Drive team collaboration to develop and implement plans for the operational infrastructure of systems, technologies, processes, and personnel designed to accommodate the objectives of our organization
  • Lead and promote an entrepreneurial culture throughout the organization
  • Evaluate competitive marketplace. Seek to develop opportunities, identify data sources & analytic tools or technological competencies needed to ensure growth
  • Financial scope should include a complete understanding of financial reports and the ability to influence both sides of revenue and expenses and identify initiatives for improvement
  • Administer the daily management responsibilities for the company
  • Foster creation and development of the company culture. Serve as a role model for the company values

Technical Skills/Qualifications:

  • Bachelor’s degree required, Master’s degree preferred
  • 15+ years of experience in progressive roles of increasing responsibility with P&L and product in multi-channel environments including: E-commerce, integrated marketing, direct/digital/TV marketing, Internet or online businesses, consumer products
  • Proven leadership ability with directing, motivating a team
  • Detail oriented, able to multi task and work well under tight deadlines in a fast-paced environment
  • Significant experience in Direct Response Marketing
  • Exceptional presentation and sales skills
  • A collaborative team leader with a history of building and managing high performing teams
  • Strong analytical skills set and experience with utilizing business intelligence tools
  • Profitable P&L leadership: margin, budget and SG&A responsibility

Professional attributes:

  • Ability to multi-task and stay organized in a fast paced and busy work environment
  • Articulate, motivated, goal oriented, persistent and a skilled negotiator
  • Team Player and ability to lead a team
  • Positive attitude and enthusiasm for Client Service
  • Excellent verbal and written communication, organizational, interpersonal, and analytical skills

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Media Associate - Short Form (Los Angeles)

Full Time

Provide operational support for Media Buyers and Account Executives by monitoring media and assisting with campaign setups.

Specific duties of the Media Associate, Short Form are:

  • Gathering and inputting all media airing logs from networks
  • Prepare reports for management, buyers and clients as requested
  • Follow up with, track and file paperwork for buyer
  • Send out tapes, assign 800#s to ensure accurate order tracking and coordinate assignments with call centers
  • Provide support to short form department as needed including, but not limited to, assisting with vendor setups, overall campaign organization, budget tracking, 800# testing, data entry
  • Support in media planning; competitive landscape analysis, updating media channel information, gathering and organizing media rates and programming
  • Adhoc research projects

Technical Skills/Qualifications:

  • Proven superior analytical and organizational skills
  • Advanced Microsoft office Excel skills.
  • Strong written and verbal business communications skills.
  • Has strong business acumen and relevant math abilities.

Technical Skills/Qualifications:

  • Proven superior analytical and organizational skills
  • Advanced Microsoft office Excel skills.
  • Strong written and verbal business communications skills.
  • Has strong business acumen and relevant math abilities.

Professional attributes:

  • Experience working as part of a team, with willingness to pick up work from co-workers and knowing when to ask co-workers for assistance.
  • Comfort working in a fast paced, dynamic environment, where change is the norm
  • Manages personal time efficiently, is highly organized, able to prioritize projects and juggle multiple tasks concurrently.
  • Contributes to team effort by accomplishing related results on time and task.
  • Knows when to escalate issues/risks to the company and alerts the appropriate executive in a controlled and concise manner.
  • Has keen problem solving skills and is able to quickly consolidate options into a recommendation.
  • Accepts accountabilities and is comfortable with making decisions within the latitude given.
  • Projects a positive attitude, is personable and professional.
  • Demonstrates a strong work ethic and willing to invest extra time and effort to meet a deadline.
  • Maintains a high degree of personal integrity and consistently protects confidential information.

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Systems Administrator (Los Angeles)

Full Time

As a Systems Administrator, you will provide full systems support as well as manage helpdesk personnel for end user support of computer systems (software, hardware) and other IT equipment. Troubleshoot IT related issues and repair or replace equipment as needed. 

The Senior Systems Administrator is responsible for the design, installation and troubleshooting of all information technology assets including but not limited to: desktops, laptops, tablets, printers, telecom devices (cell phones, VoIP phones), servers, SAN, VMWare, VEEM, Azure environment, and network infrastructure onsite and for our remote offices.

Specific duties:

  • Experience with Windows 7/8.1/10 and Windows Server OS
  • Excellent troubleshooting and analytical skills. 
  • Thorough knowledge of Active Directory, TCP/IP, DNS, DHCP
  • Experience with email systems – Office365, SMTP, IMAP and Exchange.
  • Professional demeanor with excellent written/verbal communication skills. High level of quality and attention to detail as there is constant interaction with all departments, including executive staff. 
  • Experience with Microsoft Office (including Outlook) and other office environment applications.
  • Experience with PC imaging and remote control tools.
  • Excellent organization and time management skills.
  • Highly driven, self-starter with the ability to work independently as well as contribute to a team environment.
  • Ability to lift 50 lbs.

Technical Skills/Qualifications:

  • Provide technical support for end-users, in-person, over the phone and through email/chat.
  • Responsible for setup and support of desktops, laptops, printers, tablets, phones, monitors, servers and all other IT related equipment.
  • Install and configure authorized software.
  • Diagnose and resolve technical hardware and software issues.
  • Work directly with 3rd party support to resolve technical issues.
  • Research issues using available information and support resources.
  • Log all helpdesk interactions in our helpdesk ticketing system.
  • Identify, prioritize and escalate support tickets requiring urgent attention.
  • Setup new employees with IT hardware, create user and email accounts, place users in necessary groups. Assist new employees with configuring PC and mobile devices.
  • Responsible for support of remote VPN users/connectivity.
  • Setup and manage data backup systems.
  • Maintain cloud environment in MS Azure.

Desired Skill/Experience:

  • 2+ years experience
  • Experience in television advertising industry.
  • Experience in the direct response industry.

Professional attributes:

  • Ability to multi-task and stay organized in highly stressful and busy work environment
  • Articulate, motivated, goal oriented, persistent and a skilled negotiator
  • Team Player and ability to lead a team
  • Positive outlook

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Dir. Business Development (Southern California)

Full Time

The Director of Business Development is designed to help grow and expand REVShare’s new client roster of business. The successful candidate will be responsible to implement strategies and tactics that continue to achieve profitable long-term revenue growth. The finalist candidate will have a strong DRTV rolodex to achieve revenue goals and objectives, while being an individual contributor maximizing sales results.

This position is based in either our Temecula or Los Angeles office

SPECIFIC DUTIES

  • Primary responsibility is to develop and maintain strategic advertising relationships both at Client Direct and at Agencies across Brand-Hybrid DRTV advertisers:
  • Seek new clients, close deals and ultimately generate new revenue for the company through a sales capacity
  • Sales role includes cold calling, research, setting client expectations accordingly, negotiating budgets and price, etc…
  • Plan, prepare and execute high impact client meetings
  • Develop strategic sales and marketing plans, taking into account current and past sales activities as well as future opportunities
  • Ensure that REVShare’s value proposition is accurately emphasized in the marketplace and always top of mind.
  • Innovative thinker with the ability to understand strategic insight and how to communicate value propositions in a compelling manner
  • Reports and insightfully forecasts sales and marketplace activity to management
  • Uses both qualitative and quantitative research to support efforts to further distinguish the benefits of associating with REVShare

PERSONAL ATTRIBUTES

The Successful Candidate will have a proven track record on rolling out new DRTV campaigns, as well as a relevant rolodex of relationships at DRTV Clients and Agencies.

Key Attributes include:

  • Extensive knowledge of key, national Advertising Agencies, Direct Clients, and media players
  • Experience and active participation at national trade shows – including ERA, NAB, DMA and DRMA conferences
  • Strong negotiation skills and ability to open doors and close deals
  • 7-10 years’ experience in the advertising sector is required, preferably in DRTV
  • College degree required, Advanced Degree preferred
  • Experience working within an entrepreneurial environment
  • Working knowledge of Salesforce.com or other CRM tools
  • Proficient with Microsoft Office
  • Strong organizational and time management skills, excellent interpersonal, client service and communications skills, both written and verbal

The Director of Business Development will understand the predominant needs and requirements of their Clients and will ensure they have positioned the REVShare Network appropriately to fully deliver to their Client. The ability to identify industry trends and key sales strategies, assess how to secure revenue by complementing/competing with other platforms is a key attribute for success.

PERSONAL CHARACTERISTICS

The successful candidate will first and foremost be a savvy, “hungry” sales executive with passion and energy for new challenges and/or driving change. This executive will be willing to put in the hours necessary for accomplishment, including travel as necessary, and will have the energy, drive and enthusiasm to succeed in this important role. Finally, this individual will demand of herself/himself and others the highest level of personal and professional integrity.

REVShare® has specialized in Cost-per-Action television advertising since 1992. The company has relationships with more than 1,700 local market television stations, cable systems, syndicators and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing know-how, REVShare® continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity. Simply put, there is not a more cost effective or practical solution in the marketplace today for extending an advertiser’s reach or for any television advertiser wanting to significantly impact their brand awareness.


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Vice President, Analytics (Los Angeles)

Full Time

This role is responsible for developing and championing Cannella’s media performance measurement and analytical tools and services. The VP of Analytics leads and shapes the media analytics tools and offerings at Cannella Media. The VP of Analytics scope of influence will primarily cover two areas within Cannella Media:

  1. Campaign media management and effectiveness measurement for Short-Form and Long-Form TV (primary)
  2. Internal performance and trend analysis for Cannella’s long form cost per acquisition SSP 

The VPofA serves as the primary point of contact for all phases of analytic work; from problem definition to presentation of results. He/She provides thought-leadership on multiple facets of Video advertising, media strategy and client KPIs measurement.  Collaborate with internal and external stakeholders to understand the client’s business situation and develop data driven insights that can be understood and implemented to drive media strategies.

Campaign media management for Cannella clients

The VP of Analytics will work closely with the VP of IT/IS and the short form and long form DR account teams to develop business objectives, measurement plans and reporting methodologies that support media performance goals (CPC, CPO, CPA, CPM, CPP, ROAS, MER, CPI) for our clients.  The VPofA will collaborate with the VP of IT/IS to build dashboard and tailored reports - including key metrics and visualizations - within MicroStrategy and Tableau sourced from internal Cannella media management systems (e.g. Core, MediaStar, RAD) , external client data systems (e.g. GA, Periscope, Omniture)  and other third party resources (e.g. Conversion Logic, Axciom, Nielsen). A key responsibility of the VPofA is to produce work beyond basic reporting acting as the agency’s analytics expert and centralized resource for account teams to interpret media results. The VPofA will assist client teams to monitor client KPIs, interpret trends and identify and explain variances against client goals, and advise on future media investment strategies.

This position requires an understanding of statistical methods such as causal relationships, correlations, baselines and lift measurement, confidence intervals and segmentations. This person acts as the primary liaison with attribution service providers and maintains a network of freelancers for special quantitative needs. This person will engage directly with clients to obtain KPI data sourced from their enterprise tracking systems, call centers, web activity [GA] and other related business metrics.

Performance and trend analysis for Cannella’s long-form CPA SSP

The VP of Analytics will develop forecasting models, normalizing for seasonality and anomalies, for management to develop quarterly CPA revenue projections for financial planning and media rate negotiations. The VPofA will assist the account teams in assessing and projecting the impact of payout changes, listing tests, and creative campaign versions as well as develop enhanced reports to more efficiently conduct show analysis.  The VPofA will assist the scheduling team to develop new reports and analytical methods to optimize media yield. Develop project requirements, analytic plans, SOWs, project timelines, and other related materials for the management of ad hoc deliverables

Key relationships

  • Executive Management of Cannella Media (CEO, CFO, EVP)
  • Functional department leaders (Accounting, IT/IS)
  • Account and media management (account leaders, media planners, buyers)
  • External vendors (attribution service providers, third party syndicated data providers).

Technical Skills

An ideal action-oriented (self-starter, detail-oriented, team player) candidate should possess working knowledge of

  • Various Neural Networks
  • Gradient Boosted Machines
  • Database tools (Microsoft SQL)
  • Microsoft Azure infrastructure
  • Google Analytics
  • Reporting Tools
  • Python / Javascript

Requirements

  • Understanding of probability, statics, and linear algebra
  • Google Analytics certified preferred. But must have a working knowledge of site served analytics tools (e.g., Adobe or Google Analytics) and multi-channel web attribution tools
  • Hands-on experience with visualization tools such as Tableau or MicroStrategy
  • Fundamental knowledge of statistical & database concepts, including experience with SQL

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What people say about us

  • For over 5 years we have had the privilege of having Cannella as our media partner.  From day one they treated our business like it was their own.  Not only are they incredibly good at what they do, they are creative thinkers, smart analysts and truly great people to work with.  This combination has single-handedly driven the success of many of our campaigns.  They are a truly valuable partner and we are fortunate to have them as part of our team.

    -

    Lindsay Hendricks

    ,

    Sr. Media Manager, Positec Tool Corporation

  • We work with several teams at Cannella and each and every team member is experienced and knowledgeable. They turn around proposals on tight timelines and are dedicated to helping their clients succeed. The Cannella teams are a pleasure to work with, and we can always count on them to help us launch successful media campaigns!

    -

    Fiona Tang

    ,

    DR-HO’S

  • I have had the pleasure of working with Cannella Response Television for many years. They are highly knowledgeable, friendly, professional and above all, they operate with a great deal of integrity.  They are a terrific company to work with and are an integral partner in our success.

    -

    David Jacobs

    ,

    Director of Media Buying, Time Life / Direct Holdings Global

  • The Cannella Media team is always nimble when it comes to adjusting directions based on our requests. They are continually willing to be proactive when they encounter a problem in order to maximize our budget. Cannella is always responsive to our needs and are a pleasure to work with.

    -

    Paul Buss

    ,

    Owner, Original Grain

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.

    -

    Tim Dowd

    ,

    Account Executive, Direct Response, Turner Entertainment & Sports

  • The Cannella team is fully dedicated to the success of their clients. Whether we're running heavy budgets or nothing at all, we always get the same level of outstanding analysis and support.

    -

    Jake Malanoski

    ,

    Director of Customer Acquisition, Green Chef

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.

    -

    Mike Stephens

    ,

    Sales Manager at CBS Television Station Group 

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.

    -

    Anjali Mirchandani 

    ,

    Tristar Products

  • Cannella has been extremely helpful for us to launch our first campaign in U.S market. Their experience and knowledge definitely accelerated our success.  

    -

    Hironori Sobata

    ,

    Privee Solomon

  • The Cannella Response Team is always there when we need them.  They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something.  They have been great to work with. 

    -

    Steve Proetz

    ,

    General Manager, CarShield

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