Current Job Listings

Media Associate (Los Angeles)

Full Time

The LA team is seeking a motivated Media Associate to join our team.  
Job Summary: Provide operational support for Media Buyers and Account Executives by monitoring media and assisting with campaign setups.
Specific duties of the Media Associate are:

  • Gathering and inputting all media airing logs from networks
  • Prepare reports for management, buyers and clients as requested
  • Follow up with, track and file paperwork for buyer
  • Send out tapes, assign 800#s to ensure accurate order tracking and coordinate assignments with call centers
  • Provide support to short form department as needed including, but not limited to, assisting with vendor setups, overall campaign organization, budget tracking, 800# testing, data entry
  • Support in media planning; competitive landscape analysis, updating media channel information, gathering and organizing media rates and programming
  • Adhoc research projects

Technical Skills/Qualifications:

  • Proven superior analytical and organizational skills
  • Advanced Microsoft office Excel skills.
  • Strong written and verbal business communications skills.
  • Has strong business acumen and relevant math abilities.

Professional attributes:

  • Experience working as part of a team, with willingness to pick up work from co-workers and knowing when to ask co-workers for assistance.
  • Comfort working in a fast paced, dynamic environment, where change is the norm
  • Manages personal time efficiently, is highly organized, able to prioritize projects and juggle multiple tasks concurrently.
  • Contributes to team effort by accomplishing related results on time and task.
  • Knows when to escalate issues/risks to the company and alerts the appropriate executive in a controlled and concise manner.
  • Has keen problem solving skills and is able to quickly consolidate options into a recommendation.
  • Accepts accountabilities and is comfortable with making decisions within the latitude given.
  • Projects a positive attitude, is personable and professional.
  • Demonstrates a strong work ethic and willing to invest extra time and effort to meet a deadline.
  • Maintains a high degree of personal integrity and consistently protects confidential information.

Education Level Required
College Graduate

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Media Accounts Manager (Los Angeles)

Full Time

The Media Accounts Manager plans and works to expand the distribution of REVShare’s cost-per-action advertising spots across multiple platforms (media partners) including broadcast television, cable, digital, radio and OTT (over-the-top). Maintain and build relationships and drive growth of current media partners.

Specific duties of a Media Accounts Manager include:

  • Communicate regularly with media partners to ensure positive interactions
  • Monitor spot performance regularly
  • Distribute new advertising spots to media partners as new ad campaigns get implemented; execute quarterly pushes
  • Follow through on setting up new media partners
  • Utilize internal media database (RAD) that is used regularly
  • Ensure media partners are always airing current offers and communicate when to cancel offers
  • Confirm new and existing offers are reported and monitored correctly in the RAD.
  • Help media partners optimize ad campaigns.
  • Communicate with Accounting for credits/discrepancies.
  • Communicate with IT/Data team to resolve data discrepancies.
  • Negotiate media placements while mediating for media contacts and advertisers to ensure satisfaction for all parties.
  • Research demographics, evaluate results, review historical data, analyse trends and station information to modify media plans appropriately in a constantly changing environment. 
  • Partner with the Client Services Team to understand client directives, goals and budget.  Scrutinize performance results and make recommendations in order to meet client goals and work to secure added value for our clients.
  • Develop and maintain relationships with media contacts and facilitate needs while ensuring REVShare is the first contact when new media opportunities arise. 
  • Work closely with the traffic department to ensure proper creative arrives at station(s) and correct traffic instructions are confirmed to meet buy expectations.
  • Complete required paperwork including weekly media reporting, monthly expense reports and logs / affidavits as needed. Assist in resolving airing or billing errors.  
  • Occasionally aid in the implementation of new media tests for prospective clients or new shows.
  • Represent REVShare media and client community while maintaining a level of professionalism consistent with company values. 
  • Work independently and self-direct work while continuing to contribute to the team effort and coordinating with other departments to ensure campaign success.


 Technical Skills/Qualifications:

  • Previous experience in Direct Response industry including media buying preferred.
  • Bachelor’s degree preferred in marketing, business or other relevant area of focus
  • Computer literate with proficiency in Microsoft Office programs, including Excel
  • Proven success at building new vendor relationships and fostering existing relationships

Professional Attributes:

  • Ability to influence and persuade to achieve desired outcomes
  • Strong analytical, problem solving, and negotiation skills
  • Excellent verbal and written communication skills
  • Able to work with minimal supervision; able to work independently or as part of a team

Education Level Required: College Graduate

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Business Development Executive (Los Angeles)

Full Time

The Business Development Executive (“BDE”) is responsible for pursuing and establishing relationships with prospective customers and converting them into new clients.  The BDE is adept at identifying opportunities, cultivating strong relationships, conveying the Company’s value proposition and closing new business within a hands-on/entrepreneurial environment.

Specific duties of the Business Development Executive are: 

  • Prospecting within their existing client relationship list
  • Cold prospecting prospective clients
  • Creation and maintenance of business opportunity pipeline
  • Qualify and nurture leads through the pipeline
  • Create proposals and presentation materials for pitch and RFP process
  • Proactively identify prospects’ needs 
  • Build value proposition through effective research and understanding of the prospects’ business
  • Develop solutions utilizing company’s suite of video advertising platforms
  • Deliver compelling business development pitches to win new client engagements
  • Establish and maintain relationships with industry influencers and key strategic partners
  • Prioritize and manage multiple prospects simultaneously
  • Meet targeted business development goals

Personal/Professional Attributes

  • Work independently within a fast-paced environment
  • Strong communication skills, both written and verbal
  • Excellent presentation skills
  • Ability to identify client needs and articulate company’s services/solutions
  • Self-starter, well organized, strategic thinker and results-orientated
  • Team player, attention to detail and timely execution
  • Excellent negotiation skills
  • Effective relationship builder

Technical Skills/Qualifications:

  • Minimum 5 years’ experience with account development and consultative selling
  • Proven sales success and experience in advertising/media sales
  • Confident and skilled at gaining access to decision makers
  • Cold calling, prospecting and pipeline management experience is required
  • Proficient with Microsoft Office, including PowerPoint and Excel
  • Prezi or other advanced presentation software experience a plus
  • Experience with or other CRM tools
  • Experience with Winmo, SellerCrowd or other prospecting tools
  • Venture capital and e-commerce relationships a plus
  • Ability to travel as needed
  • Bachelor’s degree or equivalent

Years of Experience Required: 5+ years
Education Level Required: Some College
Education Level Preferred: Bachelor's Degree

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Software Developer - Burlington, WI

Full Time

Working in a team or independently, responsible for the maintenance and support of existing applications and the design and development of new software applications. Promotes a “service” attitude when providing information and technology solutions to all operating groups and their personnel.

Specific responsibilities of the Software Developer include:

  • Design, develop, implement and support in-house software applications (desktop/web)
  • Translate business needs into clear requirements for development by Software Team
  • Participate in all phases of the software development lifecycle (Agile, Waterfall, and Prototype)
  • Microsoft SQL Server development and performance optimization
  • Data integrations via APIs
  • Other BI/IT duties as assigned

Technical Skills/Qualifications:

  • Associate/Bachelor’s Degree preferred (Computer Science)
  • 1 to 2 years of experience preferred
  • Software developer soft skills
    • Verbal and Writing communication skills
    • Prepare, document and execute test cases and user guides
    • Document defects
    • Ability to manage concurrent projects
  • Working knowledge of following technical skills
    • Ability to use one or more development languages (ASP.NET, C#.NET, VB.NET, JavaScript, HTML, CSS, jQuery, MVC, XML, JSON)
    • Knowledge of JavaScript Document Framework (Angular preferred)
    • Knowledge of Data Integration via APIs
    • Microsoft SQL Server queries and stored procedures
    • SQL Server Integration Services is a plus
    • Visual Studio or VS Code development IDEs
    • Azure Dev Ops/Git Source Control
  • Understanding of SDLC methodologies (Agile, Waterfall, Prototyping)
  • Ability to manage requirements gathering and communicate effectively with stakeholders in projects

Professional attributes:

  • Willingness to learn new technologies
  • Team player, able to work independently and complete assigned tasks with little supervision
  • Availability to work outside of business hours if necessary

Years of Experience: 1 - 2 years of experience preferred
Education Level Required: Associate Degree (Computer Science or related)
Education Level Preferred: Bachelor's Decgree (Computer Science or related)
Accrediations and Certifications: Preferred certifications related to SQL, .NET, Software Testing, Angular 

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Mission Statement

Over the course of time, one characteristic shines through that management is proud of… that’s our low turnover rate. People come. People stay. We look forward to welcoming you to our Cannella family.


Throughout the company's history, Cannella Response Television has fostered a team oriented culture which is evident in how we are organized, the people we hire, our workflow processes, the design of our workspace, and how we manage working relationships. The nature of our business requires a high degree of interaction among employees on a daily basis requiring each and every employee to work in a collaborative and supportive fashion.

Can do attitude

Interaction with client marketers and business partners are equally critical and frequent and we take pride in the work we do to produce results and maintain the industry's best working relationships. The team at Cannella Response Television has gained a reputation for their creative solutions, diligent work, and commitment to doing a job well done.

Entrepreneurial spirit

Our business is fast paced and full of high energy, driven by a constantly changing television media market combined with servicing one of the largest and most active client rosters in the industry. Much of the company's success is derived from the organizations ability to act quickly on business opportunities and challenges.

Act with integrity

From the first day of operation, our company has subscribed to a "do the right thing" business philosophy which has built our organization's reputation as a trusted, ethical and reliable business partner and is a key contributor to our long sustaining success. We prioritize our business relationships and each employee takes great care to foster positive, constructive experiences with their contacts. We expect each employee to accept personal accountability, demonstrate sound judgment, have a passion for winning, and take pride in their work.

Results focused

The direct response industry is based on measuring immediate results which influences every aspect of our business. We make business decisions on behalf of our clients and for our own company based on objective analysis, calculated risks, and a reasonable estimated return on investment. Our organization's success is dependent on the collective accomplishments of our employees.

What people say about us

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.


    Anjali Mirchandani 


    Tristar Products

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.


    Mike Stephens


    Sales Manager at CBS Television Station Group 

  • The Cannella Response Team is always there when we need them.  They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something.  They have been great to work with. 


    Steve Proetz


    General Manager, CarShield

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.


    Tim Dowd


    Account Executive, Direct Response, Turner Entertainment & Sports

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