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Response Magazine - Cannella Acquisition of MPH Dubbed ‘Great Milestone’
BURLINGTON, Wis. – Cannella Response Television (CRT) founder Frank Cannella called his company’s acquisition of Media Properties Holdings (MPH) last week “another great milestone.”
CRT, a leading innovator in long-form DRTV, announced the MPH acquisition on Thursday. MPH is the parent company to the nation’s leading, automated advertising platform, AdMore, as well as top short-form direct response agency REVShare and its proprietary network of more than 1,700 local broadcast stations, national cable networks, cable systems, cable interconnects, and program syndicators across the U.S.
MPH also operates Lead Generation Technologies (LGT), which creates spots that generate consumer engagement and then monetizes those qualified leads through an online bidding system.
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