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Response Magazine: DRMA Member Spotlight - Thriving With Change
One year after its MPH acquisition, Tony Besasie says Cannella Media is well positioned in the evolving linear and digital media marketplace.
Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) — parent company of automated advertising platform AdMore, short-form direct-response provider REVShare, and Lead Generation Technologies (LGT) — the Burlington, Wis.-based business (with offices in Los Angeles, New York, and Temecula, Calif.) has been operating under the Cannella Media LLC banner.
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