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Response Magazine - Response Advisors Forum: Keeping Consumers Safe, Secure, and Satisfied
Members of the Response Advisory Board take on some of the questions swirling around consumer privacy and data security.
Tony Besasie, Cannella Media: The greatest challenge direct marketers will have is safeguarding data from hackers. With more personally identifiable information (PII) comes more responsibility and higher liability. In 2013, 40 million credit card numbers were stolen from the Target Corp. database, a company that invests millions of dollars annually in information technology (IT) security...
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