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Response Magazine: Response Advisors Forum: The Changing Face of Retail
Members of the Response Advisory Board tackle a series of questions about how e-commerce and brick-and-mortar stores can coexist in a world of rapidly shifting consumer desires.
Tony Besasie, Cannella Media: Major brick-and-mortar retailers are losing sales to their own e-commerce platforms, as well as increased competition from pure play dot-com sellers. That trend will continue as consumer shopping habits continue to shift to desktop and mobile. For marketers that don’t sell direct-to-consumer, the dot-com business — in some respect — is just another sales channel with similar fundamental business pressures as before. ..
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