In The News

Jul
2017

Response Magazine: Swing for the Fences This Summer

As we move into the heart of the summer season, it can be easy to take the foot off the gas, roll down the windows, and coast through the months of July and August. The weather is great, email is quieter, and the beach is calling our names. After the rush of Response Expo and the crush of post-show follow-up, it’s easy to understand why we might want to relax a bit before the madness of fourth quarter is again upon us.

However, this is not the time to be lulled into a sleepy haze. Think of it like baseball season: at this point, the sparkle of Opening Day has worn off and the excitement of the playoffs is still too far away to register. However, for anyone keeping up with the standings, this is when the leading teams – true contenders for October glory – lock in and start to pull away from the pack.



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  • Communication with CRT is something I look forward to; they force us to work hard and negotiate strong. The CRT team is comprised of consummate professionals; their staff is reliable in dotting all their “i’s” and crossing all their “t’s”. And above all, CRT understands the value of relationships with their vendors; it is relationships that puts CRT at the top of our list.

    - JoAnn Levey, ​​Senior Vice President, Network Long Form Sales, ION Media Networks

  • If I had to fashion an agency from the ground up, it would look just like Cannella Response Television. The professionalism and personality of the agency truly trickles down from the top echelons and branches out to every facet of the company. They buy tough, work hard, and have fun doing it. Any direct response company in need of a successful media campaign, should look no further than Cannella. In a land of excitement, Cannella is our Superman. We are extremely proud of our partnership with them!

    - Shane Marquette, Account Executive, ABC National Television Sales​

  • “We’ve always heard so much about Cannella’s PI but had no idea how strongly they could perform right out of the gate with our paid media until we saw it for ourselves.”

    - Rhonda Tate, ​VP of Direct Response at Positec Tool Corp

  • “When we work with Cannella we know our product is in great hands. They know the DR media business inside and out.”

    - Keith Mirchandani, President & CEO at Tristar Products, Inc

  • Of all the agencies I deal with, I have never had a better experience than I’ve had working with Cannella Response Television. They set the bar for what a direct response agency is supposed to be. There is always someone to assist me - no matter what. Their media buyers possess a unique ability to be both aggressive in pursuing media time, but also smart in making sure that time works for their clients. Ultimately whenever I have a piece of business, CRT is who I go to first.

    - Matt Eisenberg, ​Account Executive - Long Form, CBS National Sales

  • “I can always count on the team at Cannella. The long-form knowledge and experience they’ve built up over the years is invaluable to our success.”

    - Christine Adams, Senior Media Director at Gaiam

  • Cannella is dedicated to being a leader in the industry. I find their broadcast buying team to be experienced, professional, and most importantly a pleasure to work with. They are a valued longtime client with a track record of honest business ethics not always found in the long form industry.

    - Brad Day, ​Director Paid Programming, Cox Reps

  • Cannella Response Television has a well-established and long term presence in the top tier of long form agencies that we deal with on a daily basis. Whether working with their management, buying teams, or accounting/support staff, we are extremely confident that we’ll receive efficient, accurate, and honest communication.

    - Chris King, ​Sales Manager, FOX Station Sales

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