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Response Magazine: Swing for the Fences This Summer

As we move into the heart of the summer season, it can be easy to take the foot off the gas, roll down the windows, and coast through the months of July and August. The weather is great, email is quieter, and the beach is calling our names. After the rush of Response Expo and the crush of post-show follow-up, it’s easy to understand why we might want to relax a bit before the madness of fourth quarter is again upon us.

However, this is not the time to be lulled into a sleepy haze. Think of it like baseball season: at this point, the sparkle of Opening Day has worn off and the excitement of the playoffs is still too far away to register. However, for anyone keeping up with the standings, this is when the leading teams – true contenders for October glory – lock in and start to pull away from the pack.

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