Leadership

Our years of experience allow us to plan and manage successful TV media campaigns.

The company is a diverse mix of individuals with varying backgrounds and professional experience that share a common goal to innovate, create value, and deliver topline results and ROI. We are a hands-on organization that avoids segregated divisions that can often slow an agency’s ability to pivot and capitalize on opportunities.

Headquartered in Burlington, Wisconsin (one hour north of Chicago) we also have media services offices in Los Angeles and a media distribution and operations center in Milwaukee, Wisconsin.

Meet The Team

Frank established and pioneered the modern infomercial genre in 1982. He is a frequent writer and lecturer of direct marketing. In 2013, Frank was inducted into the inaugural class of the DRTV Hall of Fame.

Frank Cannella
Chairman & Founder

Rob has been involved in just about every aspect of DRTV campaigns, experience that he applies daily to our clients. His knowledge of the industry strengthens Cannella’s overall performance level and continues to push our company vision further. 

Rob Medved
CEO

Matt provides strategic vision to Cannella. His strong management skills and extensive integrated marketing experience lend a fuller dimension to the company’s overall direction of innovation and advancement of DTC marketing and distribution. 

Matt Greenfield
President

Karl is responsible for the overall financial health of the company. His background in both the private and public sectors ensures that each opportunity is fully maximized to the utmost benefit.

Karl Theile
Chief Financial Officer

​Bill runs the day-to-day management of the Los Angeles office and spearheads all of the long form TV media efforts, from media buying to client services. His roots in the broadcast industry have grown Cannella to the powerhouse it is today.

Bill Raymond
EVP, Managing Partner West Coast

Steve establishes partnerships with national and regional carriers and broadcast stations to develop new direct response media placement opportunities for long form advertisers and live shopping marketers.

Steve Schachter
VP, Business Development & Dist...

Christi is responsible for exploring and evaluating new revenue streams and overseeing special projects here at Cannella. Her entrepreneurial spirt, strong project management skills and TV media foundation keep Cannella on the cutting edge.

Christi Anderson
VP, Media Innovations & Growth Initiatives

Caitlin is always on the lookout for new clients and opportunities. Her focus is on strengthening relationships for the company and finding new ways to add value to those that already exist.

Caitlin Haire
VP, Business Development

Mo, to family & friends, brings a powerful combination to the Cannella team with her ability to both build annual million dollar long-form commitments with national cable networks and her successful management of client campaigns.

Maureen Gabriel
VP Long-Form Media, National Networks

Ankeet plays a key role in the company by serving as trusted advisor on system needs and activities. He is responsible for aligning IT with business requirements, creating support strategies, and project management of ongoing IT developments.  

Ankeet Shah
VP, Information Technology

Mike leads the analytics and data science teams at Cannella. He brings extensive experience ranging from marketing analytics to the music business. He’s a strategic thinker with a gift for seeing the big picture and highly skilled at learning the nuances of complex business environments.

Mike Clark
VP, Analytics

Dean Hamilton brings 20+ years of extensive integrated direct marketing experience.  His experience managing all aspects of direct-to-consumer work flow, including media buying, call center operations, online landing pages, fulfillment and continuity customer journey programs, means our clients are in good hands, no matter what phase of the process they’re in.

Dean Hamilton
VP, Business Development & Creative Strategist

Shannon leads the sales teams who focus on day-to-day client business relationships. Shannon is also responsible for a multitude of projects, products and processes across the company, ensuring the company is operating in the most effective and efficient manner.

Shannon Nelson
SVP, Chief Revenue Officer

Al leads the business development team with a focus on clients that can see the greatest benefit from running an efficient & measured campaign. His consultative approach lends itself well to bringing clients that are not as familiar with the performance based model and provides a comfort level with how TV can drive transactions both on TV and retail.

Al Diem
EVP, Business Development

What people say about us

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.

    -

    Anjali Mirchandani 

    ,

    Tristar Products

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.

    -

    Tim Dowd

    ,

    Account Executive, Direct Response, Turner Entertainment & Sports

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.

    -

    Mike Stephens

    ,

    Sales Manager at CBS Television Station Group 

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