We maximize ROI and lower cost per acquisition for the best direct-to-consumer brands.
There is no one template for any of our clients. Each program is individually tailored by drawing from our wealth of experience and complimented by our analytically focused strategies. Through a broad network of cable networks, broadcast stations and TV carrier providers, Cannella provides our clients with the ability to reach more than 100 million households on a daily basis. Accountable TV advertising combines the broad reach of television with quantitative metrics that provide real-time feedback on your advertising investments. Our media and data teams measure, track, report and optimize campaigns in real-time to drive engagement and maximize ROI.
Further, Cannella has developed a proprietary CPA business model that provides both traditional TV media buying and guaranteed performance media services. This combination has led to a highly cost effective, sustainable media mix with limitless scale for marketers to maximize the success of their campaigns