Capabilities

We maximize ROI and lower cost per acquisition for the best direct-to-consumer brands.

There is no one template for any of our clients. Each program is individually tailored by drawing from our wealth of experience and complimented by our analytically focused strategies. Through a broad network of cable networks, broadcast stations and TV carrier providers, Cannella provides our clients with the ability to reach more than 100 million households on a daily basis. Accountable TV advertising combines the broad reach of television with quantitative metrics that provide real-time feedback on your advertising investments. Our media and data teams measure, track, report and optimize campaigns in real-time to drive engagement and maximize ROI.

Further, Cannella has developed a proprietary CPA business model that provides both traditional TV media buying and guaranteed performance media services. This combination has led to a highly cost effective, sustainable media mix with limitless scale for marketers to maximize the success of their campaigns

What people say about us

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.

    -

    Anjali Mirchandani 

    ,

    Tristar Products

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.

    -

    Mike Stephens

    ,

    Sales Manager at CBS Television Station Group 

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.

    -

    Tim Dowd

    ,

    Account Executive, Direct Response, Turner Entertainment & Sports

  • The Cannella Response Team is always there when we need them.  They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something.  They have been great to work with. 

    -

    Steve Proetz

    ,

    General Manager, CarShield

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