Analysis That Ensures Success
Performance based media delivers real-time measurement and feedback.
Reporting and Data
Proper tracking, reporting and analysis are critical to take advantage of performance based media’s real-time measurability features and to maintain proper accountability for each client’s media expenditures. Given the level of data complexity in today’s advertising environment, Cannella uses sophisticated BI and data management tools to perform advanced and ad hoc analysis. This further provides us the ability to develop customized reporting that can include third party data and client supplied metrics via API ingestion.
In addition to the tools we employ to better understand our first-party data, we also subscribe to and employ syndicated research to cover both competitive landscapes and psychographic profiling. Cannella account teams and BI staff track and analyze category and competitive spend and frequency for a variety of attributes to provide us with a full understanding of the marketplace and media planning insights. In order to gain better understanding and to build a more robust profile of the target consumer, Cannella also utilizes syndicated research to identifying consumer behavior and media habits. By utilizing this, we are able to identify high-indexing target segments by demographic, geographic and media-usage habits.
…With a Personal Touch
We believe that true partnership is demonstrated through accountability and subscribe to the premise that we are not successful if our clients are not successful. Through our dedicated account team, high-touch media management and buying clout, we are committed to making our success a byproduct of yours.