We Know What Works

We have the inventory and the distribution opportunities to make our clients successful.

Historical analysis drawing upon more than $1 billion of purchased television media

Our database of media history allows us to build tailor-made plans for our client's campaigns based on media that we already know works, ensuring profitability and longevity. Our experience with niche campaigns and smaller budgets means we understand their requirements of more expertise and refinement - our scale enables us to go deeper into local DMAs and genre-centric cable networks to find specialized, relevant inventory. Further, Cannella’s scale also provides marketers with mass-appeal, mass market campaigns to ramp up quickly to achieve dominating market presence and maximum customer acquisition opportunities.

Planning, buying and analysis for response and brand conscious efforts

Buying media is much more of a science than an art. Dayparts, programming, demographics and psychographics all play a part in determining what media is best for each campaign. Data is monitored by Cannella’s media and data analytics teams to ensure future buying decisions are truly optimized for performance.

What people say about us

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.

    -

    Tim Dowd

    ,

    Account Executive, Direct Response, Turner Entertainment & Sports

  • The Cannella Response Team is always there when we need them.  They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something.  They have been great to work with. 

    -

    Steve Proetz

    ,

    General Manager, CarShield

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.

    -

    Mike Stephens

    ,

    Sales Manager at CBS Television Station Group 

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.

    -

    Anjali Mirchandani 

    ,

    Tristar Products

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