The Business Development Executive (“BDE”) is responsible for pursuing and establishing relationships with prospective customers and converting them into new clients.  The BDE is adept at identifying opportunities, cultivating strong relationships, conveying the Company’s value proposition and closing new business within a hands-on/entrepreneurial environment.

Specific duties of the Business Development Executive are: 

• Prospecting within their existing client relationship list
• Cold prospecting prospective clients
• Creation and maintenance of business opportunity pipeline
• Qualify and nurture leads through the pipeline
• Create proposals and presentation materials for pitch and RFP process
• Proactively identify prospects’ needs 
• Build value proposition through effective research and understanding of the prospects’ business
• Develop solutions utilizing company’s suite of video advertising platforms
• Deliver compelling business development pitches to win new client engagements
• Establish and maintain relationships with industry influencers and key strategic partners
• Prioritize and manage multiple prospects simultaneously
• Meet targeted business development goals

Personal/Professional Attributes

• Work independently within a fast-paced environment
• Strong communication skills, both written and verbal
• Excellent presentation skills
• Ability to identify client needs and articulate company’s services/solutions
• Self-starter, well organized, strategic thinker and results-orientated
• Team player, attention to detail and timely execution
• Excellent negotiation skills
• Effective relationship builder

Technical Skills/Qualifications:

• Minimum 5 years’ experience with account development and consultative selling
• Proven sales success and experience in advertising/media sales
• Confident and skilled at gaining access to decision makers
• Cold calling, prospecting and pipeline management experience is required
• Proficient with Microsoft Office, including PowerPoint and Excel
• Prezi or other advanced presentation software experience a plus
• Experience with Salesforce.com or other CRM tools
• Experience with Winmo, SellerCrowd or other prospecting tools
• Venture capital and e-commerce relationships a plus
• Ability to travel as needed
• Bachelor’s degree or equivalent

Years of Experience Required: 5+ years
Education Level Required: Some College
Education Level Preferred: Bachelor's Degree

The Executive Assistant is responsible for supporting the CEO, President and EVP of Cannella Media, DTC.

The Executive Assistant is a key support role in aiding executive management to work as effectively and efficiently as possible in an extremely busy creative and fast-paced environment. The Executive Assistant will work closely with the executive team to ensure that they are prepared for meetings, their schedules are kept running on time, as well as discreetly deal with confidential and sensitive information in an appropriate manner.

Job Responsibilities: 

• Support the Executive team with day-to-day schedule, priorities, travel itinerary, client meetings, event schedule and speaking engagements, meeting agendas and notes etc.
• Facilitate and book meetings with multiple departments, supporting with clear agendas, minutes, and action points. On occasions take point and report back to Executive Team.
• Manage Executive Team’s to-do list and support with email correspondences.
• Assist with scheduling company projects liaising with other departments as required.
• Support the Executive Team to ensure consistent and concise communications amongst all Cannella Media, DTC offices and departments.
• Assist Executive Team with background research and special projects.
• Uphold company’s high security practices.
• Maintain receipts, monthly expenses for Executive Team.
• Ad hoc project involvement when new needs and new projects arrive.
• Maintaining posting calendar
• Disseminate both internal and external communications and articles to blog post, company website, select online venues.
• Assist in company events and culture building efforts such as: retreats, summits, luncheons and good will efforts.

Essential Skills:

• Proficient in MS Office Suite, Teams, Google Docs, Photoshop.
• Experience in posting content in social media (Facebook, Instagram, Pinterest, and LinkedIn).
• Experience in posting content for paid social media (Facebook, Instagram, Pinterest, LinkedIn).
• Experience pulling report from social media campaigns.
• Design skills: Indesign, Powerpoint, Sub Prezi for Keynote
• Highly organized, strong attention to detail and effective follow through
• Exceptional written and oral communication skills
• The ability to work under pressure and to tight deadlines.
• Excellent organizational and time management skills
• Excellent interpersonal skills building positive working relationships with colleagues and external clients
• The ability to work on your own initiative with a ‘can-do’ attitude.
• Attention to detail with the ability to maintain a high level of accuracy in preparing, tracking, and entering information.
• To work with discretion and an understanding of confidentiality issues
• Able to think creatively and resolve challenges and limitations.
• Effective problem solver with ability to self-manage.
• Pro-active, professional and a multi-tasker.
• Organize reservations upon request: (restaurant, car service, etc.)
• Event coordination on occasion
• Ordering catering for client lunches upon request
• Minimal travel may be needed.

Professional attributes:

• Minimal travel may be needed.
• Ability to multi-task and stay organized in fast-paced and busy work environment
• Articulate, motivated, goal oriented, persistent and a skilled negotiator
• Team Player and ability to lead a team
• Positive outlook

Cannella Media is proud to employ extraordinary talent across all genders, races, nationalities, religions, ages, abilities, and sexual preferences. We aim to encourage and support all our current and future employees to achieve their potential. No job applicant will receive less favorable treatment on any basis when applying for a career with us.

Years of Experience Required: 5+ years

Education Level Required: College Graduate

Accreditations and Certifications: None required

As a Media Program Scheduler, the primary responsibility is to support the Director of Media Planning in all aspects of the day to day responsibilities of program scheduling. The Media Program Scheduler will actively strive to ensure all programs are optimized, submitted correctly, and follow Best Practices. The Media Program Scheduler will work to develop a greater understanding of all aspects of Cannella Media’s business, and work together with other departments to achieve company goals.

Specific duties of the Media Program Scheduler are:

• Complete all scheduling aspects of the PBM platform – create schedules, send to internal teams on time, maximize revenue and share results.
• Ensure schedules follow Best Practices for optimization and scheduling.
• Distribute schedules in a timely manner with limited errors.
• Utilize platform and competitor monitoring tools to derive insight to drive optimization.
• Monitor and analyze station results via daily and weekly reports; use these results to drive optimization decisions.
• Monitor station and program performance daily.
• Actively participate in weekly conversations regarding show results (written and/or verbal).
• Utilize MediaStar (Cannella’s proprietary media system) and Microstrategy (Business Intelligence Tool) to optimize, review and schedule stations. Find new ways to use current reports, build new reports and share findings with team.
• Ability to manage individual tasks and find efficiencies for self and team.
• Eager and able to learn new tasks.
• Communicate regularly with team.
• Demonstrate a positive, can-do attitude, self-starter.
• Work collaboratively with the team to maximize efficiencies within the department.
• Manage strong working relationships with other internal group members.
• Respond to ad hoc inquiries from internal customers in a timely manner.
• Conduct ad hoc research studies as assigned by PBM management.

Cannella Media is seeking an experienced professional with a demonstrated ability to work quickly and efficiently without making mistakes, proven superior analytical and organizational skills, advanced Excel and Word skills, working with database systems, and a proven track record of identifying fundamental process problems and championing change around solutions.  We are looking for a person who can develop strong internal work relationships, has solid verbal and written communication skills, and is innately inquisitive, a self-starter, and someone who goes the extra step to produce great work.

Qualified candidates should have at least two years’ experience working with data, in a position where strong analysis and organization skills were demonstrated or a BS undergraduate degree in a relevant field of study, and strong business expertise.

Job Focus:

Ensure all schedules are created with 100% accuracy and in a timely manner. Ensure all stations are optimized and reviewed daily.

Job Responsibilities:

General:

• Complete scheduling aspects in a timely manner with minimal errors
• Utilize internal and external resources and reports to optimize stations
• Ensure directives are being followed
• Monitor performance daily
• Communicate results, findings, ideas with team
• Keep track of own tasks and manage time accurately
• Strong understanding of how to use tools to be efficient

Business stewardship:

• Learn internal department roles and responsibilities
• Help the team accomplish tasks
• Offer constructive feedback
• Be willing to teach others what you know
• Eager and able to learn new tasks
• Ability to manage individual tasks and find efficiencies for self and team.

Technical Skills/Qualifications:

• Proven superior analytical and organizational skills
• Advanced Microsoft Office Outlook, Word, and Excel skills
• Strong written and verbal business communications skills
• Has strong business expertise and relevant math abilities 
• Able to work with minimal supervision; able to work independently or as part of a team 

Professional attributes:

• Experience working as part of a team, with willingness to pick up work from co-workers and knowing when to ask co-workers for assistance
• Comfortable working in a fast paced, dynamic environment, where change is the norm  
• Manages personal time efficiently, is highly organized, able to prioritize projects and juggle multiple tasks concurrently
• Contributes to team effort by accomplishing related results on time and task
• Knows when to escalate issues/risks to the company and alerts the appropriate executive in a controlled and concise manner
• Has keen problem-solving skills and can quickly consolidate options into a recommendation
• Accepts accountabilities and is comfortable with making decisions within the latitude given
• Projects a positive attitude, is personable and professional
• Demonstrates a strong work ethic and willing to invest extra time and effort to meet a deadline
• Maintains a high degree of personal integrity and consistently protects confidential information
• Sense of humor and flexibility

Additional Notes:

Years of Experience Required: 2+ years

Education Level Required: Associate Degree or higher

Accreditations and Certifications: None required

As a Media Scheduling Associate, the primary responsibility is to support the Director of Media Operations in all aspects of the day to day responsibilities of traffic and listings. The Media Scheduling Associate will actively strive to ensure all traffic and listings are entered and submitted correctly and match media for each station. The Media Scheduling Associate will work to develop a greater understanding of all aspects of Cannella Media’s business, and work together with other departments to achieve company goals.

Specific duties of the Media Scheduling Associate are:

• Enter traffic (information about the shows that are scheduled to run at a certain time on a certain station) in MediaStar (Cannella’s proprietary media system), and send to the station or to Cannella’s in-house technical facility, accurately and meet established deadlines.
• Match listings (the descriptions that run on the channel guide on certain televisions) with traffic entered and submit accurately to Cannella’s external listing services to meet established deadlines.
• Check and confirm listings on assigned stations on a television or online, and document results correctly by established deadlines. If errors are found, communicate the error with the appropriate person so corrections can be made in a timely manner.
• Work with internal staff and external listing services to resolve any listing discrepancies.
• Accurately enter traffic changes and listings, submit to the correct station and listing service according to established schedules.
• Review listing discrepancies as we are informed of them and work to remediate in a timely manner.
• Complete all check lists and sheets on time; organized, personally checked, documented and updated with current information for traffic and listings by 3pm Friday for current week’s entries.
• Work collaboratively with the team to maximize efficiencies within the department.
• Build and maintain active relationships with outside Traffic Managers and Listing Service contacts to ensure data received is accurate and timely, and discrepancies are addressed and resolved quickly.
• Manage strong working relationships with other internal group members.
• Respond to ad hoc inquiries from internal customers in a timely manner.
• Conduct ad hoc research studies as assigned by PBM management.

Cannella Media is seeking an experienced professional with a proven track record entering data into and working with database systems, with a demonstrated ability to work quickly and efficiently without making mistakes, proven superior analytical and organizational skills, advanced Excel and Word skills, and a proven track record of identifying fundamental process problems and championing change around solutions.  We are looking for a person who can develop strong internal and external work relationships, has solid verbal and written communication skills, and is innately inquisitive, a self-starter, and someone who goes the extra step to produce great work.

Qualified candidates should have at least two years’ experience working with data, in a position where strong analysis and organization skills were demonstrated or a BS undergraduate degree in a relevant field of study, and strong business acumen.

Job Focus:

Ensure all television traffic and electronic program guide listings are entered, submitted and result in 100% accuracy.  Ensure all traffic changes are entered, checked and submitted accurately, in a timely manner and result in 100% accuracy.

Job Responsibilities - 

Administrative:

• Enter traffic in MediaStar, catch and change conflicts, check number of avails and schedule grid  to ensure accuracy
• Ensure receipt received from Traffic Managers at each station
• Ensure listings match schedule (one hour versus 30 minute), ensure listings are sent to appropriate listings service (Gracenote, TiVo, and FYI)
• Ensure receipt received from listing service and listings are updated, check out all listings rejected
• Check listings on set top boxes and listing website where indicated
• Strong understanding of how to effectively utilize listing websites, locating stations
• Strong understanding of Gracenote reporting and other corresponding tools
• Understand station clocks on all platforms

Business stewardship:

• Good check sheets to easily document results and track trends
• Learn other areas roles and responsibilities
• Help the team get the work done
• Check each other’s work
• Offer constructive feedback
• Be willing to teach others what you know

Technical Skills/Qualifications:

• Proven superior analytical and organizational skills
• Strong Microsoft Office Outlook, Word, and Excel skills
• Strong written and verbal business communications skills
• Has strong business acumen and relevant math abilities

Professional attributes:

• Experience working as part of a team, with willingness to pick up work from co-workers and knowing when to ask co-workers for assistance.
• Comfort working in a fast paced, dynamic environment, where change Is the norm, issues occur on a regular basis and need to be addressed immediately and resolved, and no two days are the same.
• Manages personal time efficiently, is highly organized, able to prioritize projects and juggle multiple tasks concurrently.
• Contributes to team effort by accomplishing related results on time and task.
• Knows when to escalate issues/risks to the company and alerts the appropriate executive in a controlled and concise manner.
• Has keen problem solving skills and is able to quickly consolidate options into a recommendation.
• Accepts accountabilities and is comfortable with making decisions within the latitude given.
• Projects a positive attitude, is personable and professional.
• Demonstrates a strong work ethic and willing to invest extra time and effort to meet a deadline.
• Maintains a high degree of personal integrity and consistently protects confidential information.

Additional Notes:

Years of Experience Required: 2 years

Education Level Required: High School diploma

Education Level Preferred: College Graduate

Accreditations and Certifications: None required

The Director of Analytics leads and shapes the media analytics tools, reports and offerings at Cannella Media. The Director of Analytics scope of influence will cover the following areas within Cannella Media.

• Campaign media management and effectiveness measurement for Short-Form and Long-From TV (primary) and web campaigns
• Internal performance and trend analysis for Cannella’s long form cost per acquisition SSP 

The Director of Analytics serves as the primary point of contact for all phases of analytic work; from problem definition to presentation of results. He/She provides thought-leadership on multiple facets of TV advertising, media strategy and client KPIs measurement. Collaborate with internal and external stakeholders to understand the client’s business situation and develop data driven insights that can be understood and implemented to drive media strategies.

Campaign media management for Cannella clients: 

The Director of Analytics will work closely with the VP of IT/IS and the short form and long form DR account teams to develop business objectives, measurement plans and reporting methodologies that support media performance goals (CPC, CPO, CPA, MER, CPI) for our clients.  The Director of Analytics will collaborate with the VP of IT/IS to build dashboards and tailored reports - including key metrics and visualizations - within Microstrategy, Tableau, or other visualization tools with data sourced from internal Cannella media-management systems (e.g. Core, MediaStar, RAD) , external client data systems (e.g. GA, Mojo, Shopify, Periscope)  and other third party resources (e.g. Conversion Logic, Axciom, Nielsen). A key responsibility of the Director of Analytics is to produce work beyond basic reporting acting as the agency’s analytics expert and centralized resource for account teams to interpret media results. The Director of Analytics will assist client teams to monitor client KPIs, interpret trends and identify and explain variances against client goals, and advise on future media investment strategies.

This position requires a working understanding of statistical methods such as causal relationships, correlations, baselines and lift measurement, confidence intervals and segmentations. This person acts as the primary liaison with attribution service providers and maintains a network of freelancers for special quantitative needs). This person will engage directly with clients to obtain KPI data sourced from their enterprise tracking systems, call centers, web activity [GA etc] and other related business metrics. This position will oversee the organization and interpretation of weekly/monthly campaign reporting dashboards; iteratively improve and automate these deliverables.

Performance and trend analysis for Cannella’s long-form CPA SSP: 

The Director of Analytics will develop forecasting models, normalizing for seasonality and anomalies, for management to develop quarterly CPA revenue projections for financial planning and media rate negotiations. The Director of Analytics will assist the account teams in assessing and projecting the impact of payout changes, listing tests, and creative campaign versions as well as develop enhanced reports to more efficiently conduct show analysis.  The Director of Analytics will assist the scheduling team to develop new reports and analytical methods to optimize media yield. Develop project requirements, analytic plans, SOWs, project timelines, and other related materials for the management of ad hoc deliverables

Key relationships: 

• Executive Management of Cannella Media (CEO, CFO, Business unit Presidents)
• Functional department leaders (Accounting, IT/IS)
• Account and media management (account leaders, media planners, buyers)
• External vendors (attribution service providers, third party syndicated data providers)

Job Focus:

Responsible for developing and championing Cannella’s media performance measurement and analytical tools and services.

Success Measures:

• Ability to build and maintain attribution models
• Standardized reporting is considered highly competitive
• New business wins due to solid client centric KPI reporting
• Client retention and billings growth attributed to solid media investment strategies
• Measurable productivity improvement in yield optimization analysis (Faster, Robust)

Education Level Required: College Graduate

Accreditations and Certifications:

• Understanding of probability, statics, and linear algebra
• Google Analytics certified preferred. But must have a working knowledge of site served analytics tools (e.g., Adobe or Google Analytics) and multi-channel web attribution tools
• Hands-on experience with visualization tools such as Tableau or MicroStrategy
• Fundamental knowledge of statistical & database concepts, including a solid experience with SQL