Current Job Listings

Business Development Executive (Los Angeles)

Full Time

The Business Development Executive (“BDE”) is responsible for pursuing and establishing relationships with prospective customers and converting them into new clients.  The BDE is adept at identifying opportunities, cultivating strong relationships, conveying the Company’s value proposition and closing new business within a hands-on/entrepreneurial environment.

Specific duties of the Business Development Executive are: 

  • Prospecting within their existing client relationship list
  • Cold prospecting prospective clients
  • Creation and maintenance of business opportunity pipeline
  • Qualify and nurture leads through the pipeline
  • Create proposals and presentation materials for pitch and RFP process
  • Proactively identify prospects’ needs 
  • Build value proposition through effective research and understanding of the prospects’ business
  • Develop solutions utilizing company’s suite of video advertising platforms
  • Deliver compelling business development pitches to win new client engagements
  • Establish and maintain relationships with industry influencers and key strategic partners
  • Prioritize and manage multiple prospects simultaneously
  • Meet targeted business development goals

Personal/Professional Attributes

  • Work independently within a fast-paced environment
  • Strong communication skills, both written and verbal
  • Excellent presentation skills
  • Ability to identify client needs and articulate company’s services/solutions
  • Self-starter, well organized, strategic thinker and results-orientated
  • Team player, attention to detail and timely execution
  • Excellent negotiation skills
  • Effective relationship builder

Technical Skills/Qualifications:

  • Minimum 5 years’ experience with account development and consultative selling
  • Proven sales success and experience in advertising/media sales
  • Confident and skilled at gaining access to decision makers
  • Cold calling, prospecting and pipeline management experience is required
  • Proficient with Microsoft Office, including PowerPoint and Excel
  • Prezi or other advanced presentation software experience a plus
  • Experience with Salesforce.com or other CRM tools
  • Experience with Winmo, SellerCrowd or other prospecting tools
  • Venture capital and e-commerce relationships a plus
  • Ability to travel as needed
  • Bachelor’s degree or equivalent

Years of Experience Required: 5+ years
Education Level Required: Some College
Education Level Preferred: Bachelor's Degree


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Account Executive (Los Angeles)

Full Time

The Account Executive partnering with a team of Media Assistants and partners with Media Buyers to manage short and long form direct response television campaigns by serving as a liaison between clients, senior management, vendors, and production companies to ensure campaign success.  The Account Executive works with SF Media Team, including Media Assistants and Media Buyers to manage short form direct response television campaigns by serving as a liaison between clients, senior management, vendors, and production companies to ensure campaign success.  Long form media experience is a plus.  Responsibilities include recommending spending levels, evaluating results and providing feedback and reports to clients while meeting deadlines by working efficiently with internal departments.  Account Executives are expected to maintain long term relationships as well as identify new opportunities, drive negotiations, and coordinate solutions to meet client needs.  

Specific duties of the Account Executive are: 

  • Developed meaningful relationships with multiple clients through daily contact and delivery of a high standard of work. 
  • Assist with Client Services to implement new show tests and roll out.
  • Work with Client Services and Media Buyers to ensure all client and CRT goals are being hit (Budget, Media Performance and Client Reporting).
  • Set up and manage client directive calls. Provide regular two-way communication between the client and team, communicate client goals, represent the team to the client and set proper client expectations while maintaining compliance on client deliverables and revenue. 
  • Direct a team of ## media buyers in appropriate placement of clients’ media within client budgets ranging from $10k to $900k per client weekly
  • Contribute to weekly Media Buyers meeting for the campaigns and Media Buyers you manage.
  • Work with Media Buyers to cancel, add, rebook or title change media where needed.
  • Analyze results daily, weekly, monthly, quarterly and yearly.  
  • Synthesize data, industry information and competitive landscape to identify trends and determine the appropriate marketing strategy for each campaign.
  • Oversee the creation and maintenance of customer data feeds, managed databases and CRM solutions
  • Aware and in pursuit of opportunities for account growth and new business. 
  • Understanding of company capabilities and service, and effectively communicates all offerings to the client. 

Technical Skills/Qualifications:

  • 3-5 years experience in Direct Response campaign management, Media Buying and or Client Services
  • Experience with hybrid ‘brand response’ campaigns, planning and/or buying fixed/guaranteed impressions & rating points
  • Minimum 3 years of Account/project management experience 
  • Strong presentation, communication, organization, and time management skills 
  • Bachelor’s Degree (B.S.) from four-year college or university - MBA a plus;
  • Technical competence (understand software, hardware, networks, etc.) 
  • High level of initiative and work well in a team environment 

Professional attributes:

  • Ability to multi-task and stay organized in fast-paced and busy work environment
  • Articulate, motivated, goal oriented, persistent and a skilled negotiator 
  • Team Player and ability to lead a team
  • Positive outlook

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Logistics Administrator (Burlington)

Full Time

Cannella Media is seeking an experienced professional with a demonstrated ability to work quickly and efficiently without making mistakes, proven superior analytical and organizational skills, advanced Excel and Word skills, working with database systems, and a proven track record of identifying fundamental process problems and championing change around solutions.  We are looking for a person who can develop strong internal and external work relationships, has solid verbal and written communication skills, and is innately inquisitive, a self-starter, and someone who goes the extra step to produce great work.

Qualified candidates should have at least ten years’ experience working with data, in a position where strong analysis and organization skills were demonstrated or a BS undergraduate degree in a relevant field of study, and strong business expertise.  Client / Customer Service is also beneficial to the role.

As a Logistics Administrator, you will have a unique opportunity of straddling the fence between Operations and IT.  The primary responsibilities are to manage all Short Form campaign logistics for multiple business units, supporting several departments while communicating efficiently and effectively. The Logistics Administrator will actively strive to ensure all campaigns are setup correctly, ensuring data populates media systems as expected, and media departments can review response data where expected.  The Data Analyst will work to develop a greater understanding of all aspects of Cannella Media’s business and work collaboratively with other departments to achieve company goals.

Specific duties of the Logistics Administrator are:

  • Complete Cannella / REVShare Short Form logistics setup for each new campaign
    • Set up all Campaign Codes within CORE (Media Buying System).
    • Work with 3rd Party Response Vendors and Provide Setup Documentation.
    • Work with IT to develop / program data to the CORE format.
    • Link all response codes within CORE once data is confirmed by 3rd Party Response Vendors.
    • Test and Process 1st file, if successful move to daily list of response data to be processed.
  • Complete REVShare data setup with 3rd Party vendors for each new campaign.
    • Set up Telemarketers for REVShare.
    • Initial file set up and file validations with new 3rd Party Vendors.
    • Investigate and work to fix all data file issues.
    • Communicate with REVShare 3rd Party Vendors as the main point of contact.
  • Backup to BI Analyst
    • Manage Long Form files.
    • Manage Short Form file processing.
    • Work to resolve response file errors.
    • Provide Long Form response related reporting.
    • Conduct any Long Form response re-sourcing and Short Form MISC entry.
  • Backup to Short Form Traffic
    • Work within master banks to assign Traffic for both Cannella and REVShare.
    • Send Dub Requests to 3rd Party Vendors for Cannella and work through the RAD for REVShare.
    • Provide Traffic Instructions after assignment and at request.
    • Collaborate with 3rd Party Vendors regarding assignments, additional number requests, and any adhoc requests.
  • Collaborate with direct reports on potential efficiencies of process and automation.
  • Exhibit strong prioritization abilities and a positive, resilient attitude.
  • Build strong working relationships with the internal teams.

Job Focus:

Ensure all campaigns are setup and response data is properly integrated for all reporting needs; with a secondary focus of backup to Traffic and BI.

Job Responsibilities:

General:

  • Advanced knowledge of Cannella and REVShare CORE Operations
  • Working knowledge of RAD (Legacy System) Operations
  • Working knowledge of MediaStar (Legacy System) Operations
  • Manage all logistics setup, within CORE and with outside vendors for CORE import
  • Manage all logistics setup with outside vendors for REVShare RAD import
  • Build and Nurture strong internal and external relationships as an Operations / IT point of contact
  • Ensure accuracy in setup protocols with understanding of interdepartmental touch points of need
  • Alert the appropriate business unit of any error, delay in data, or potential of such
  • Communicate OFTEN on progress, logistics details, and issues, in a timely and efficient manner
  • Investigate and work to resolve any issues with system setup, data transfer, and data accuracy.
  • Collaborate with IT and Operations on any workflow or processing enhancement possibilities
  • Keep track of own tasks and manage time accurately
  • Support BI and Traffic upon request

Business stewardship:

  • Learn internal department roles and responsibilities
  • Help the team accomplish tasks
  • Offer constructive feedback
  • Be willing to teach others what you know
  • Communicate effectively and respectfully with all Cannella’s partners
  • Eager and able to learn new tasks
  • Ability to manage individual tasks and find efficiencies for self and team.

Technical Skills/Qualifications:

  • Proven superior analytical and organizational skills
  • Advanced Microsoft Office Outlook, Word, and Excel skills, with an emphasis on Excel.
  • Strong written and verbal business communications skills.
  • Has strong business acumen and relevant math abilities.
  • Able to work with minimal supervision; able to work independently or as part of a team.
  • Comfortable working with data from various source systems
  • Able to understand and manage data integrity
  • Experience using reporting systems
  • Skills to methodically and logically solve problems

Professional attributes:

  • Experience working as part of a team with confidence to manage a heavy task load on your own
  • Manages personal time efficiently, is highly organized, able to prioritize projects and maintain decorum while juggling multiple tasks concurrently.
  • Contributes to team effort by accomplishing related results on time and task.
  • Knows when to escalate issues/risks to the company and alerts the appropriate executive in a controlled and concise manner.
  • Has keen problem-solving skills and can quickly consolidate options into a recommendation.
  • Accepts accountabilities and is comfortable with making decisions within the latitude given.
  • Projects a positive attitude, is personable and professional.
  • Demonstrates a strong work ethic and willing to invest extra time and effort to meet a deadline.
  • Maintains a high degree of personal integrity and consistently protects confidential information.
  • Sense of humour and flexibility.
  • Comfortable working in a fast paced, dynamic environment, where change is the norm, issues occur on a regular basis and need to be addressed immediately and resolved, and no two days are the same, while maintaining the quality of work.

Years of Experience Required: 3-5yrs experience

Education Level Required: Associate Degree or higher

Accreditations and Certifications: None required


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Media Scheduling Associate (Burlington)

Full Time

Cannella Media is seeking an experienced professional with a proven track record entering data into and working with database systems, with a demonstrated ability to work quickly and efficiently without making mistakes, proven superior analytical and organizational skills, advanced Excel and Word skills, and a proven track record of identifying fundamental process problems and championing change around solutions.  We are looking for a person who can develop strong internal and external work relationships, has solid verbal and written communication skills, and is innately inquisitive, a self-starter, and someone who goes the extra step to produce great work.

As a Media Scheduling Associate, the primary responsibility is to support the Director of Media Operations in all aspects of the day to day responsibilities of traffic and listings. The Media Scheduling Associate will actively strive to ensure all traffic and listings are entered and submitted correctly and match media for each station. The Media Scheduling Associate will work to develop a greater understanding of all aspects of Cannella Media’s business, and work together with other departments to achieve company goals.

Specific duties of the Media Scheduling Associate are:

  • Enter traffic (information about the shows that are scheduled to run at a certain time on a certain station) in MediaStar (Cannella’s proprietary media system), and send to the station or to Cannella’s in-house technical facility, accurately and meet established deadlines.
  • Match listings (the descriptions that run on the channel guide on certain televisions) with traffic entered and submit accurately to Cannella’s external listing services to meet established deadlines.
  • Check and confirm listings on assigned stations on a television or online, and document results correctly by established deadlines. If errors are found, communicate the error with the appropriate person so corrections can be made in a timely manner.
  • Work with internal staff and external listing services to resolve any listing discrepancies.
  • Accurately enter traffic changes and listings, submit to the correct station and listing service according to established schedules.
  • Review listing discrepancies as we are informed of them and work to remediate in a timely manner.
  • Complete all check lists and sheets on time; organized, personally checked, documented and updated with current information for traffic and listings by 3pm Friday for current week’s entries.
  • Work collaboratively with the team to maximize efficiencies within the department.
  • Build and maintain active relationships with outside Traffic Managers and Listing Service contacts to ensure data received is accurate and timely, and discrepancies are addressed and resolved quickly.
  • Manage strong working relationships with other internal group members.
  • Respond to ad hoc inquiries from internal customers in a timely manner.
  • Conduct ad hoc research studies as assigned by PBM management.

Qualified candidates should have at least two years’ experience working with data, in a position where strong analysis and organization skills were demonstrated or a BS undergraduate degree in a relevant field of study, and strong business acumen.

Job Focus:

Ensure all television traffic and electronic program guide listings are entered, submitted and result in 100% accuracy.  Ensure all traffic changes are entered, checked and submitted accurately, in a timely manner and result in 100% accuracy.

Job Responsibilities:

Administrative:

  • Enter traffic in MediaStar, catch and change conflicts, check number of avails and schedule grid  to ensure accuracy
  • Ensure receipt received from Traffic Managers at each station
  • Ensure listings match schedule (one hour versus 30 minute), ensure listings are sent to appropriate listings service (Gracenote, TiVo, and FYI)
  • Ensure receipt received from listing service and listings are updated, check out all listings rejected
  • Check listings on set top boxes and listing website where indicated
  • Strong understanding of how to effectively utilize listing websites, locating stations
  • Strong understanding of Gracenote reporting and other corresponding tools
  • Understand station clocks on all platforms

Business stewardship:

  • Good check sheets to easily document results and track trends
  • Learn other areas roles and responsibilities
  • Help the team get the work done
  • Check each other’s work
  • Offer constructive feedback
  • Be willing to teach others what you know

Technical Skills/Qualifications:

  • Proven superior analytical and organizational skills
  • Strong Microsoft Office Outlook, Word, and Excel skills.
  • Strong written and verbal business communications skills.
  • Has strong business acumen and relevant math abilities.

Professional attributes:

  • Experience working as part of a team, with willingness to pick up work from co-workers and knowing when to ask co-workers for assistance.
  • Comfort working in a fast paced, dynamic environment, where change Is the norm, issues occur on a regular basis and need to be addressed immediately and resolved, and no two days are the same.
  • Manages personal time efficiently, is highly organized, able to prioritize projects and juggle multiple tasks concurrently.
  • Contributes to team effort by accomplishing related results on time and task.
  • Knows when to escalate issues/risks to the company and alerts the appropriate executive in a controlled and concise manner.
  • Has keen problem solving skills and is able to quickly consolidate options into a recommendation.
  • Accepts accountabilities and is comfortable with making decisions within the latitude given.
  • Projects a positive attitude, is personable and professional.
  • Demonstrates a strong work ethic and willing to invest extra time and effort to meet a deadline.
  • Maintains a high degree of personal integrity and consistently protects confidential information.

Additional Notes:

  • Years of Experience: 2
  • Education Level Required: High School diploma
  • Education Level Preferred: College Graduate

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Mission Statement

Over the course of time, one characteristic shines through that management is proud of… that’s our low turnover rate. People come. People stay. We look forward to welcoming you to our Cannella family.

Teamwork

Throughout the company's history, Cannella Response Television has fostered a team oriented culture which is evident in how we are organized, the people we hire, our workflow processes, the design of our workspace, and how we manage working relationships. The nature of our business requires a high degree of interaction among employees on a daily basis requiring each and every employee to work in a collaborative and supportive fashion.

Can do attitude

Interaction with client marketers and business partners are equally critical and frequent and we take pride in the work we do to produce results and maintain the industry's best working relationships. The team at Cannella Response Television has gained a reputation for their creative solutions, diligent work, and commitment to doing a job well done.

Entrepreneurial spirit

Our business is fast paced and full of high energy, driven by a constantly changing television media market combined with servicing one of the largest and most active client rosters in the industry. Much of the company's success is derived from the organizations ability to act quickly on business opportunities and challenges.

Act with integrity

From the first day of operation, our company has subscribed to a "do the right thing" business philosophy which has built our organization's reputation as a trusted, ethical and reliable business partner and is a key contributor to our long sustaining success. We prioritize our business relationships and each employee takes great care to foster positive, constructive experiences with their contacts. We expect each employee to accept personal accountability, demonstrate sound judgment, have a passion for winning, and take pride in their work.

Results focused

The direct response industry is based on measuring immediate results which influences every aspect of our business. We make business decisions on behalf of our clients and for our own company based on objective analysis, calculated risks, and a reasonable estimated return on investment. Our organization's success is dependent on the collective accomplishments of our employees.

What people say about us

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.

    -

    Anjali Mirchandani 

    ,

    Tristar Products

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.

    -

    Tim Dowd

    ,

    Account Executive, Direct Response, Turner Entertainment & Sports

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.

    -

    Mike Stephens

    ,

    Sales Manager at CBS Television Station Group 

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