Current Job Listings

Business Development Executive (Los Angeles)

Full Time

The Business Development Executive (“BDE”) is responsible for pursuing and establishing relationships with prospective customers and converting them into new clients.  The BDE is adept at identifying opportunities, cultivating strong relationships, conveying the Company’s value proposition and closing new business within a hands-on/entrepreneurial environment.

Specific duties of the Business Development Executive are: 

  • Prospecting within their existing client relationship list
  • Cold prospecting prospective clients
  • Creation and maintenance of business opportunity pipeline
  • Qualify and nurture leads through the pipeline
  • Create proposals and presentation materials for pitch and RFP process
  • Proactively identify prospects’ needs 
  • Build value proposition through effective research and understanding of the prospects’ business
  • Develop solutions utilizing company’s suite of video advertising platforms
  • Deliver compelling business development pitches to win new client engagements
  • Establish and maintain relationships with industry influencers and key strategic partners
  • Prioritize and manage multiple prospects simultaneously
  • Meet targeted business development goals

Personal/Professional Attributes

  • Work independently within a fast-paced environment
  • Strong communication skills, both written and verbal
  • Excellent presentation skills
  • Ability to identify client needs and articulate company’s services/solutions
  • Self-starter, well organized, strategic thinker and results-orientated
  • Team player, attention to detail and timely execution
  • Excellent negotiation skills
  • Effective relationship builder

Technical Skills/Qualifications:

  • Minimum 5 years’ experience with account development and consultative selling
  • Proven sales success and experience in advertising/media sales
  • Confident and skilled at gaining access to decision makers
  • Cold calling, prospecting and pipeline management experience is required
  • Proficient with Microsoft Office, including PowerPoint and Excel
  • Prezi or other advanced presentation software experience a plus
  • Experience with or other CRM tools
  • Experience with Winmo, SellerCrowd or other prospecting tools
  • Venture capital and e-commerce relationships a plus
  • Ability to travel as needed
  • Bachelor’s degree or equivalent

Years of Experience Required: 5+ years
Education Level Required: Some College
Education Level Preferred: Bachelor's Degree

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What people say about us

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.


    Tim Dowd


    Account Executive, Direct Response, Turner Entertainment & Sports

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.


    Anjali Mirchandani 


    Tristar Products

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.


    Mike Stephens


    Sales Manager at CBS Television Station Group 

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