Originally published in 1996, Infomercial Insights still offers the same sage advice for those thinking about entering the television direct response industry.
“This is a must for anyone hoping to enter it (infomercial industry) and survive.”
Our partnership with Cannella Response Television over the years has been invaluable. In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism. Bill and his team are an absolute pleasure to work with.
Mike Stephens
,Sales Manager at CBS Television Station Group
The Cannella Response Team is always there when we need them. They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something. They have been great to work with.
Steve Proetz
,General Manager, CarShield
Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.
Anjali Mirchandani
,Tristar Products
Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.
Tim Dowd
,Account Executive, Direct Response, Turner Entertainment & Sports
“The first book to capture the soul of the industry. I read the whole book in one sitting!”