Blog

  • May
    2021

    May 2021 – Cannella Media DTC welcomes new team members, adding three to their IT, Business Intelligence & Analytics team. 

    May 2021 – Cannella Media DTC welcomes new team members, adding three to their IT, Business Intelligence & Analytics team. Joining Cannella are Jared Kirker as Software Developm...

  • Apr

    April 2021 – Cannella Media DTC is pleased to announce the hire of Fabiana (Fabi) Ubben, joining as Production Manager 

    April 2021 – Cannella Media DTC is pleased to announce the hire of Fabiana (Fabi) Ubben, joining as Production Manager. Ubben is based out of the company’s LA office and repor...

  • Apr

    April 2021 - Cannella Media DTC announces the addition of Carolyn Fenton as VP, Business Development and Ben Orlopp as Director, Business Development 

    April 2021 – Cannella Media DTC announces the addition of two to their Business Development team. Joining Cannella are Carolyn Fenton as VP, Business Development and Ben Orlopp as D...

  • Mar

    March 2021 – Cannella Media DTC is pleased to welcome, Abdullah Haroon, joining as Director of Analytics. 

    March 2021 – Cannella Media DTC is pleased to welcome, Abdullah Haroon, joining as Director of Analytics. Haroon brings a multitude of skills and over 17 years of experience in data...

  • Feb

    February 2021 – Cannella Media DTC is excited to welcome a round of hires, adding three to their Media Buying team. 

    February 2021 – Cannella Media DTC is excited to welcome a round of hires, adding three to their Media Buying team. Joining Cannella are Arman Tonapetyan as Media Accounts Mana...

Originally published in 1996, Infomercial Insights still offers the same sage advice for those thinking about entering the television direct response industry.

​“The first book to capture the soul of the industry. I read the whole book in one sitting!”

– Response Magazine

​“This is a must for anyone hoping to enter it (infomercial industry) and survive.”

– NIMA International (Electronic Retailing Association)

What people say about us

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.

    -

    Anjali Mirchandani 

    ,

    Tristar Products

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.

    -

    Tim Dowd

    ,

    Account Executive, Direct Response, Turner Entertainment & Sports

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.

    -

    Mike Stephens

    ,

    Sales Manager at CBS Television Station Group 

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