In The News


February 2021 – Cannella Media DTC is excited to welcome a round of hires, adding three to their Media Buying team. 

February 2021 – Cannella Media DTC is excited to welcome a round of hires, adding three to their Media Buying team. Joining Cannella are Arman Tonapetyan as Media Accounts Manager, Heather Stear as Media Scheduler, and Alexus Sohlberg as Media Scheduling Associate. These hires will service Cannella’s short form and long form CPA businesses.

“Our goal is to always get the best rates on targeted inventory to benefit our clients’ campaigns,” said President, Matt Greenfield. “Understanding the nuances of a marketplace that changes daily is a highly developed skill built on knowledge, experience and relationships. These new hires bring the best of all three, and we know they’ll strengthen Cannella’s competitive advantage that our buying team gives us. We’re excited to have them onboard.”

What people say about us

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.


    Anjali Mirchandani 


    Tristar Products

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.


    Tim Dowd


    Account Executive, Direct Response, Turner Entertainment & Sports

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.


    Mike Stephens


    Sales Manager at CBS Television Station Group 

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