In The News


May 2021 – Cannella Media DTC announces additional company growth, adding two to their Operations team. 

May 2021 – Cannella Media DTC announces additional company growth, adding two to their Operations team. Joining Cannella are Missi Schroeder as Short Form Media Assistant and Rae Arb as Logistics Administrator.

“Our operations team is at the heart of our business, making sure that our day-to-day resources are being executed accurately, efficiently and on-time,” said President, Matt Greenfield. “Being fortunate enough to have grown in this COVID-environment, making sure our team has enough resources is paramount. We’re excited to have Missi and Rae join us and continue to keep our ship sailing smoothly.”


About Cannella: Cannella Media DTC is a video media agency that places efficient, responsive video advertising across all platforms to reach a target audience where, when, and how they are consuming content. With over 35 years of experience and more than $5 billion of purchased video media, Cannella works with marketers to build brands through smart, transparent and efficient video placement.

Through traditional linear, Advanced TV (ATV) and CPA inventory, Cannella can cost effectively deliver against a variety of KPI targets for direct to consumer initiatives. They provide cross-channel media planning and buying, creative and campaign management services, as well as privileged access to their proprietary CPA platform for all media lengths – short form, mid form and long form – and business objectives.

What people say about us

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.


    Mike Stephens


    Sales Manager at CBS Television Station Group 

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.


    Anjali Mirchandani 


    Tristar Products

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.


    Tim Dowd


    Account Executive, Direct Response, Turner Entertainment & Sports

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