In The News

Jan
2020

Cannella Media DTC announces the launch of their Advanced TV (ATV) media management division. 

Cannella Media DTC announces the launch of their Advanced TV (ATV) media management division.

The ATV division allows Cannella clients the ability to deliver highly targeted messaging and measured ROI across all connected devices while eliminating waste, providing incremental reach, and/or increasing frequency to their most desired audiences. Marketers will be able to access exceptional inventory at exclusive rates for premium positioning through Cannella’s Private Marketplace (PMP)

The addition of ATV offerings to Cannella’s services and capabilities, including linear inventory and CPA platforms, creates a complete suite of video solutions for today’s complex marketing environment.

“Advanced TV, including Connected TV and OTT, now provides us with the ability to follow and target today’s sophisticated audiences wherever they are, regardless of provider or the device that they’re consuming content on,” says Rob Medved, CEO of Cannella Media. “We excited about the possibilities this presents to create a 360-degree video advertising solution.”

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About Cannella: Cannella Media DTC is a video media agency that places responsive video advertising across all platforms to reach a target audience where, when, and how they are consuming content. By utilizing traditional linear, Advanced TV (ATV) and CPA inventory, Cannella cost-effectively delivers against a variety of KPI targets for direct to consumer initiatives. They provide cross-channel media planning and buying, creative and campaign management services, as well as privileged access to their proprietary CPA platform and ATV PMP for all media lengths – short form, mid form and long form – and business objectives.

 

With over 30 years of experience and more than $5 billion of purchased video media, Cannella works with marketers to build brands through smart, transparent and efficient video placement.

What people say about us

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.

    -

    Anjali Mirchandani 

    ,

    Tristar Products

  • The Cannella Response Team is always there when we need them.  They are always willing to break things down in ways that we will understand it and never hedge to do more analytics when we think of a new way of looking at something.  They have been great to work with. 

    -

    Steve Proetz

    ,

    General Manager, CarShield

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.

    -

    Mike Stephens

    ,

    Sales Manager at CBS Television Station Group 

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.

    -

    Tim Dowd

    ,

    Account Executive, Direct Response, Turner Entertainment & Sports

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