March 2021 – Cannella Media DTC is pleased to welcome, Abdullah Haroon, joining as Director of Analytics. Haroon brings a multitude of skills and over 17 years of experience in data analytics, data engineering, and business intelligence. He will be working across all business units, servicing Cannella’s short form, long form, and CPA businesses. Haroon is based out of the company’s LA office and reports to Ankeet Shah, Vice President of Information Technology.

Haroon, a DTC consumer industry veteran, most recently served as Sr. Data Engineer, where he focused on developing analytical practices. He has previously held the position of Data Scientist at Beachbody, in addition to a range of roles in the financial and automotive industry.

“Abdullah’s broad range of experience and track record of success make him an ideal choice to strengthen our analytics department as our company and business continues to expand and grow,” said Shah. “He will play a key role in ensuring Cannella’s dedication to providing our clients with transparent performance reporting and predictive analytics.”