In The News


March 2021 – Cannella Media DTC is pleased to welcome, Abdullah Haroon, joining as Director of Analytics. 

March 2021 – Cannella Media DTC is pleased to welcome, Abdullah Haroon, joining as Director of Analytics. Haroon brings a multitude of skills and over 17 years of experience in data analytics, data engineering, and business intelligence. He will be working across all business units, servicing Cannella’s short form, long form, and CPA businesses. Haroon is based out of the company’s LA office and reports to Ankeet Shah, Vice President of Information Technology.


Haroon, a DTC consumer industry veteran, most recently served as Sr. Data Engineer, where he focused on developing analytical practices. He has previously held the position of Data Scientist at Beachbody, in addition to a range of roles in the financial and automotive industry.


“Abdullah’s broad range of experience and track record of success make him an ideal choice to strengthen our analytics department as our company and business continues to expand and grow,” said Shah. “He will play a key role in ensuring Cannella’s dedication to providing our clients with transparent performance reporting and predictive analytics.”

What people say about us

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.


    Anjali Mirchandani 


    Tristar Products

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.


    Tim Dowd


    Account Executive, Direct Response, Turner Entertainment & Sports

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.


    Mike Stephens


    Sales Manager at CBS Television Station Group 

Thank you for contacting Cannella Response Television, LLC

Someone will be in touch with you shortly

Oops! Your message did not send. Please try again.

Start a Relationship with us