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May 2021 – Cannella Media DTC welcomes new team members, adding three to their IT, Business Intelligence & Analytics team. 

May 2021 – Cannella Media DTC welcomes new team members, adding three to their IT, Business Intelligence & Analytics team. Joining Cannella are Jared Kirker as Software Development Manager, Joe McIlheran as Software Developer and Nimrit Singh as Business Intelligence Report Developer. These hires will work across all business units, servicing Cannella’s short form, long form and CPA businesses.

“These hires represent our dedication to making sure our clients and our teams have the necessarily tools to properly understand, evaluate and analyze their media investment.” said President, Matt Greenfield. “We are a company built on performance and ROI – it’s in our DNA. Continued investment in this arena ensures we’re able to be accountable to our clients and deliver on our objective of transparent performance reporting and predictive analysis.”


About Cannella: Cannella Media DTC is a video media agency that places efficient, responsive video advertising across all platforms to reach a target audience where, when, and how they are consuming content. With over 35 years of experience and more than $5 billion of purchased video media, Cannella works with marketers to build brands through smart, transparent and efficient video placement.

Through traditional linear, Advanced TV (ATV) and CPA inventory, Cannella can cost effectively deliver against a variety of KPI targets for direct to consumer initiatives. They provide cross-channel media planning and buying, creative and campaign management services, as well as privileged access to their proprietary CPA platform for all media lengths – short form, mid form and long form – and business objectives.

What people say about us

  • Our partnership with Cannella Response Television over the years has been invaluable.  In an ever-changing media landscape, Cannella continues to set the bar for knowledge, experience, and professionalism.  Bill and his team are an absolute pleasure to work with.


    Mike Stephens


    Sales Manager at CBS Television Station Group 

  • Cannella is our most trusted partner when it comes to our media campaigns. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account to traffic teams has their focus our success. In addition to their stellar performance, it’s this type of partnership that we’ve come to rely on over the years.


    Anjali Mirchandani 


    Tristar Products

  • Over the course of my career, CRT continues to be a pillar within the advertising community. CRT remains at the forefront of forward thinking, as they always seem to have their eye on what might be next in our ever-changing, fast paced industry. CRT will always be valued partners of ours but more importantly, consider it a privilege having the opportunity to work with each of them on a daily basis.


    Tim Dowd


    Account Executive, Direct Response, Turner Entertainment & Sports

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