In The News
May 2021 – Cannella Media DTC welcomes new team members, adding three to their IT, Business Intelligence & Analytics team.
May 2021 – Cannella Media DTC welcomes new team members, adding three to their IT, Business Intelligence & Analytics team. Joining Cannella are Jared Kirker as Software Development Manager, Joe McIlheran as Software Developer and Nimrit Singh as Business Intelligence Report Developer. These hires will work across all business units, servicing Cannella’s short form, long form and CPA businesses.
“These hires represent our dedication to making sure our clients and our teams have the necessarily tools to properly understand, evaluate and analyze their media investment.” said President, Matt Greenfield. “We are a company built on performance and ROI – it’s in our DNA. Continued investment in this arena ensures we’re able to be accountable to our clients and deliver on our objective of transparent performance reporting and predictive analysis.”
About Cannella: Cannella Media DTC is a video media agency that places efficient, responsive video advertising across all platforms to reach a target audience where, when, and how they are consuming content. With over 35 years of experience and more than $5 billion of purchased video media, Cannella works with marketers to build brands through smart, transparent and efficient video placement.
Through traditional linear, Advanced TV (ATV) and CPA inventory, Cannella can cost effectively deliver against a variety of KPI targets for direct to consumer initiatives. They provide cross-channel media planning and buying, creative and campaign management services, as well as privileged access to their proprietary CPA platform for all media lengths – short form, mid form and long form – and business objectives.